DESKTOP VS MOBILE ADVERTISING ON FACEBOOK SQUARE OFF
desktop-vs-mobile-advertising-on-facebook-square-off
desktop-vs-mobile-advertising-on-facebook-square-off
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2<br />
Capture Newsletter Subscribers<br />
Desktop<br />
Mobile<br />
Use a newsletter tab for your page (don’t worry<br />
- this can be done almost pain-free with tools like TabFoundry)<br />
Target Lookalike audiences of your Fans<br />
and your newsletter subscribers<br />
Difficult to achieve, and so requires the landing page<br />
to be responsive and ideally prefilled<br />
Good new is, that Facebook is now testing new lead gen<br />
forms that should simplify the process for mobile 8<br />
8 Facebook for Business<br />
Do not send users away from Facebook to complete the newsletter<br />
subscription by redirecting them to another website - use a Facebook<br />
native-app on your Page to capture emails for subscriptions<br />
Be sure to target your Fans<br />
Image: Facebook is testing lead ads to make the mobile signup process easier by automatically inserting<br />
contact information from their Facebook Profile - in the form of an email address, name and surname;<br />
Source: Facebook for Business<br />
Desktop vs. Mobile Advertising on Facebook Square Off
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