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(Continued from page 18) 3. SAVE TIME AND MONEY Many franchise companies used to print and deliver operational and product manuals to their franchisees on a frequent basis. Not only was this an expensive practice due to printing and mailing costs, these documents were often out of date soon after they were delivered. Many companies also previously spent valuable dollars on support personnel who were tasked to answer the same questions repeatedly. Most of these conversations can now be avoided by providing answers to the most important and frequently asked questions within the franchise intranet. Messages boards within the franchise intranet can also help as franchisees communicate with each other and ask each other some of the questions which may have been previously directed to head office. 4. ENSURE FRANCHISEE COMPLIANCE It can be very costly in terms of legal fees and branding when a franchisee strays from company practices or obligations. You can help to ensure that your franchisees stay on course when all their needs can be met within your franchise intranet. This can include FDDs, reports, contracts, branding guidelines, and more. As many franchise intranets also track franchisee logins and document downloads, you will have the proof you may need if someone has gone off track. 5. FRANCHISEES AND EMPLOYEE TRAINING A trained franchisee or franchise employee is a valuable corporate asset. In many cases traditional classroom training is expensive and outdated. Most franchise intranets will offer online training and testing that tracks franchisee and employee training and results. This type of training is also available at the convenience of the franchisee and employees, so they can train off-hours and off-site through the cloud-based intranet. Some franchise intranet training programs will even provide a dynamic certificate of completion for each module or course with the course name, franchisee or employee name, and date of completion filled in immediately and available for printing right from the intranet. 6. EFFECTIVE DOCUMENT MANAGEMENT A document management system is used to track, manage and store documents. Almost all franchise intranets will use a DMS. That allows you to make sure all your documents are up to date and in one place, so when a franchisee needs a document, he or she is getting the most correct and most current version. The most sophisticated DMSs are more collaborative and can also track document check-ins and changes so you know who has accessed the document and when it was updated. 7. ENGAGE YOUR FRANCHISEES All people want their opinions to matter and franchisees are no different. You can make sure you engage your franchisees by using the tools provided in most franchisee intranets including polls, forums, and message boards. In addition to fostering a sense of community, you’ll gain valuable insights into what your franchisees are thinking and feeling. 8. TIMELY REPORTING Many franchisors remember the days when franchisees faxed or called in their sales reports to head office — in fact, some still operate this way. Once the sales reports arrived, royalty reports were calculated and a request for payment was made back to 20 FRANCHISING WORLD NOVEMBER 2015
the franchisee. These days most franchise intranets can automate those tasks from POS to sales reports to royalty payment calculations to electronic fund transfers right to your corporate accounts. Franchise intranet providers can customize these kinds or reports and payment methods based on your company’s specific needs. 9. MAKE YOUR FRANCHISEES MORE PRODUCTIVE Task automation is a key way to make life easier for you and your franchisees. This makes franchisees more productive and more profitable. A couple of good examples of these kinds of task automation tools are website builders and ad builders. A website builder application will allow your franchisees to build their own websites in seconds, often with the press of a “Submit” button. The typical website builder will provide a branded website template to ensure compliance with corporate branding and allow the franchisee to add content to select areas such as staff, specials, events, services, other items. Franchisors can also add content globally to all franchisee websites in seconds. In similar fashion, an ad builder application will allow franchisees to use a preformatted template for a printable ad, door knocker, brochure, or other marketing piece so they can create professional looking sales and marketing materials with their own location information in seconds. 10. GENERATE NEW BUSINESS A franchisee intranet can be used to generate and manage franchisee leads through an associated lead application that resides on your corporate, franchisee, or franchising websites. When a prospective franchisee fills out an application or a request for franchise information, the form results are sent to the franchise intranet where designated corporate personnel such as a franchise development manager can evaluate the lead and process it as soon as possible. A good franchise intranet will notify the appropriate personnel (such as a franchisee development manager) by email as soon as a lead is generated for immediate review. Some franchisee lead generators/managers will also score the leads based on your criteria and then present “Hot Leads” with more prominence. Similar applications that generate leads for the franchisees themselves or for employment applications can also be used to send completed forms to the franchise intranet. Franchise intranets save franchisors time and money and help ensure compliance with franchise legal requirements and branding initiatives. Many franchise intranets can be implemented at a very low cost, with a couple offered for no cost at all for a basic intranet. These intranets have been designed specifically for franchise or multi-location companies and are great ways to improve your franchisee communications and provide much more. Earl S. Pinsky is president and CEO of Franchise Software Systems. Find him at fransocial. franchise.org. Cloud computing is the practice of using a network of remote servers hosted on the Internet to store data and access online programs, rather than use a local server or a personal computer for those purposes. In simple terms, if your data is stored on the intranet, rather than on a hard drive on your computer or in your office, you’re using cloud computing. If you are accessing programs over the Internet, you’re in the cloud. When we talk about cloud-based business computing, there is a model called SaaS, which means software as a service. In this model, a business subscribes to an application it accesses over the Internet. An example of this SaaS model would be a payroll service where all your information and data is stored and maintained by a third party company who are used to process your payroll. When it’s time to process the payroll, you simply go online and use the application to make any employee related additions, deletions or edits, then click a button and your employees get paid. The entire payroll program and all the employee information is stored on servers owned and controlled by the payroll company. This SaaS model is big business and is being embraced by businesses of all sizes in every vertical market. A recent report from the research firm MarketsandMarkets reported that the cloud market is expected to grow to $121 billion dollars by 2015. This represents a 26 percent compound annual growth rate from the $37 billion value in 2010. So why is the Internet called the “cloud”? The term goes back to the days of flowcharts when the Internet was represented by a big fluffy cloud. Even today, if you have a song on iTunes stored on their servers, the download is depicted as a cloud with a downward facing arrow. Cloud computing saves you time, money, and it’s convenient. You can let someone else worry about server costs and maintenance, storage space, and application updates while you run your business. Using the cloud also means that you can access your programs and data from any computer in the world with an Internet connection. And best of all, cloud computing is now available to help you with your franchisee communications, support, training, and operations. . CLOUD COMPUTING: A REFRESHER FRANCHISING WORLD NOVEMBER 2015 21
Page 1 and 2: ANNUAL MEETING IFA’S WASHINGTON,
Page 3 and 4: The Right Things Everywhere Visit i
Page 5 and 6: ANNUAL MEETING IFA’S WASHINGTON,
Page 7 and 8: #hellowork Running a franchise is e
Page 9 and 10: ADVOCACY IN ACTION Business Owners
Page 11 and 12: Will Your Brand Be Next?
Page 13 and 14: Servant Systems delivers franchise
Page 15 and 16: Given Cuomo’s longstanding close
Page 17 and 18: Don’t Reinvent the Wheel U
Page 19 and 20: GUIDING FRANCHISES TO BRAND EXCELLE
Page 21: FROM THE PEOPLE WHO BROUGHT YOU TUR
Page 25 and 26: it to connect with peers. Therefore
Page 27 and 28: WE SERVE IT LIKE YOU SERVE IT. Fina
Page 29 and 30: FOCUS ON GROWING YOUR BUSINESS WITH
Page 32 and 33: FEATURES What You Need to Know Abou
Page 34: (Continued on page 30) Walk before
Page 38: (Continued from page 34) to 60 days
Page 41 and 42: 3 4 5 6 7 Top row, page 38 (from le
Page 43 and 44: 1 2 IFA presented the FranPAC MVP a
Page 45 and 46: IFA Members Chronicle Visit to Capi
Page 47 and 48: COMMUNITY SERVICE Foundation Recogn
Page 49 and 50: Join the Leading Custom Image Appar
Page 52 and 53: (Continued from page 48) Animals ar
Page 54 and 55: FINANCE Tips for Preventing Credit
Page 56 and 57: FINANCE 5 Key Lessons to an Effecti
Page 58 and 59: (Continued from page 54) 2. MEET TH
Page 60 and 61: INTERNATIONAL International Franchi
Page 62 and 63: (Continued from page 58) “We have
Page 64 and 65: EDUCATION CHILDREN’S SERVICES Fra
Page 66 and 67: MAKE YOUR PLANS NOW FOR THE HENRY B
Page 68 and 69: MANAGEMENT & OPERATIONS LAUNCHING A
Page 70 and 71: HONORING AMERICA’S HEROES Veteran
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MULTI-UNIT FRANCHISE INNOVATORS Fra
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