PAKISTAN

‘I wish I could go to school too’
Ramadan is the season of sharing and benevolence across
the Muslim world. For TCF, it remains one of the most
important times of the year in terms of garnering financial
support for our mission. This year, our Ramadan campaign
was designed to highlight the simple dreams of out of school
children (‘I wish I could go to school too’) and how easy it is
for all of us to play a part in fulfilling these dreams.
The campaign ended on a high note when Naseema and
Sajid, two actual out-of-school children who had been
featured in our campaign, were enrolled at a TCF School in
Rehri Goth for the academic year 2016-17.
“Let’s make Pakistan
the country we have
dreamed of.”
- Ali Zafar
Ali Zafar, an internationally acclaimed Pakistani singer,
joined hands with TCF to support our ‘141 Schools for
Peace’ project. Under this initiative, TCF has
committed to building 141 schools across Pakistan, in
memory of the 141 innocent victims of the Peshawar
attack on 16 December, 2014. Ali has taken it upon
himself to raise funds for a school under this project,
which will be named ‘TCF School Ali Zafar Campus.’
“I urge everyone to come forward and build schools for
the future of this country,” Ali said while recording a
special message for TCF supporters of this campaign.
“We need to educate this generation for (the) next
generation, and all the generations to come.”
Supporters from all over the world responded with
unprecedented generosity and provided the means to support
the education of thousands of children for another year.
Behind the scenes, this spirit of generosity was also apparent
in the team which came together to create and execute the
Ramadan campaign. Danish Mumtaz and his Goldmine
Productions team flew over from UAE on a day’s notice to
shoot the television commercial; Shoaib Qureshi and his team
at Bulls Eye DDB helped us develop the campaign and a long
list of fantastic media partners provided invaluable
opportunities to share our message on TV, radio, print and
outdoor media.
20 Years of Believing in Pakistan 43