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Co-branding of hotels and restaurants

• co-branding relationships between hotels and

restaurants are common

• one reason for their existence is that customers are able

to see the complementing nature of those two segments

• this element is missed between hotels and the retail

industry

based on Tasci & Denizci (2010)

Co-branding of hotels and restaurants • co-branding relationships between hotels and restaurants are common • one reason for their existence is that customers are able to see the complementing nature of those two segments • this element is missed between hotels and the retail industry based on Tasci & Denizci (2010)

Reasons for co-branding • co-branding creates a competitive advantage, giving value to the customer • it builds sinergies between the two brands, for instance by transferring the loyal customers of one brand to the other brand • it increases awareness for both brands • it can increase the reputation and the familiarity

Page 1: The potential of co-branding hotels
Page 5 and 6: Shopping tourism • some of the cu
Page 7 and 8: Study • a study has been conducte
Page 9 and 10: Conclusion • Hong Kong, which is

HK

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