HK
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ased on Tasci & Denizci (2010)<br />
Hong Kong as a shopping destination<br />
• Mainland Chinese and international travellers visit Hong<br />
Kong for the purpose of shopping<br />
• Hong Kong has a high reputation in the shopping<br />
segment, because of the variety of international brands,<br />
the "good value for money" and the product price range<br />
• so it became the a real shopping paradise with a high<br />
portion of tourist´s total expenditures on shopping<br />
• therefor it is not comprehensible why Hong Kong's hotel<br />
brands do not already co-brand with retail brands
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