HK

ePAPER READ

DOWNLOAD ePAPER

stwaldner

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

START NOW

Co-branding of hotels and retail shops<br />

So far, co-branding between hotels and retail shops has not been<br />

taken into consideration. Although it could be of a huge potential<br />

for Hong Kong.<br />

source: http://www.travelhotelvideo.com/wp-content/uploads/2010/12/hongkong-peninsula.jpg

Co-branding of hotels and retail shops So far, co-branding between hotels and retail shops has not been taken into consideration. Although it could be of a huge potential for Hong Kong. source: http://www.travelhotelvideo.com/wp-content/uploads/2010/12/hongkong-peninsula.jpg

Shopping tourism • some of the customer's motives are: buying an unique product, purchasing a gift for friends and relatives and buying an object which remembers the tourist on this particular destination • shopping indicates the position of a person and his/her strength and integration in the society based on Tasci & Denizci (2010)

Page 1 and 2: The potential of co-branding hotels
Page 3: Reasons for co-branding • co-bran
Page 7 and 8: Study • a study has been conducte
Page 9 and 10: Conclusion • Hong Kong, which is

HK

Create successful ePaper yourself

Delete template?

Save as template?