BRNDY_BackToBasics 2016 Final

Commercial & Industrial (continued)
We see 2016 as a year
filled with opportunities
to continue on this path
all leading to Success
through Teamwork!
Also available in Q1 2016 will be our online compression
terminal configurator. The configurator will allow anyone with
internet access to select a series of criteria and have the
configurator display the connector(s) based on those criteria.
The results of the configurator can be easily exported to Excel,
will provide a direct link to the PDF sales drawing or online cut
sheets, and allow for custom configurations.
UNIRAP, TM
Cable ties, Cold Shrink, Heat
Shrink, PENETROX TM
and Hardware:
Your 2016 Guide with Trends,
Programs and Products
2016 will be a year of getting Back To Basics with our
UNIRAP TM
Cable Tie and Accessory product lines.
We are working on ways to increase demand for our UNIRAP TM
cable ties as well as our Cold and Heat shrink applied splices.
Aircraft and Marine manufacturers are forecasting increases
in the production of private, business, and commercial aircraft
over the next several years. This increased focus will allow us to
enhance our current offering and provide new ways to integrate
our wire management systems.
We have a full line of UNIRAP TM
cable ties, shrink-applied splices
and hardware designed to satisfy the requirements of all types of
transportation manufacturers as well as many other demanding
industries. For UNIRAP, TM
a number of our cable ties already meet
the requirements of the military specification SAE-AS23190A.
We also have an offering of plenum rated ties. Over the past
year, we have introduced several new projects and tools to
create a higher awareness of the wide variety of cable ties and
accessory items we have in this line. With the addition of several
new products launched in 2015, the grass-roots effort in the
Marine industry is gaining ground.
In 2015, and continuing in 2016, we will be providing programs
to assist in raising brand awareness for both the UNIRAP TM
product families and Cold Shrink / Heat Shrink products. Also in
2016, we will be introducing sales tools such as our UNIRAP TM
Learning Module and an improved product specific catalog. Both
are intended to increase product knowledge and awareness. We
will continue to focus in 2016 on Marine growth.
We are also very excited to enter a new product arena with
our Cold Shrink applied splice products. This will provide a
brand new area to complement our existing line of heat shrink
products. In addition to all of our cable ties and shrink offerings,
don’t forget to mention to your customer other accessories such
as PENETROX ȚM
hardware and hardware kits.
PENETROX ȚM
an oxide inhibitor compound is used in a variety
of application with copper and aluminum connections. This
product is used with compression and mechanical connection,
as a lubricant to reduce galling and seizing with a wide range
of temperature capabilities. With these efforts and new product
offerings we will obtain Success through Teamwork!
Jacqueline Sylvia
Director, Commercial Hydent Products & Accessories
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