BRNDY_BackToBasics 2016 Final
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Sales<br />
• Specification Engineer/Specialist Sales Call<br />
• Tool Truck<br />
• Regional/Account Managers Joint Sales Call<br />
• New Products Promotion – highlight a recently<br />
launched/introduced product<br />
• Product Manager Joint Sales Call<br />
• Utility Sales Segment Managers Joint Sales Call<br />
with Bob Carr (West) or Gary DiTroia (East)<br />
• Tooling Sales Segment Manager Joint Sales Call<br />
with Bob Poirier (East) or Klever Keltner (West)<br />
• Wiley Sales Segment Manager Joint Sales Call<br />
with Harley Haney<br />
• thermOweld ® Joint Sales Call with a thermOweld ®<br />
representative<br />
• Specification Engineer Joint Sales Call with Lee<br />
Herron<br />
• CMC ® Joint Sales Call with a CMC ® representative<br />
• Telecom Sales Segment Manager Joint Sales Call<br />
with Curt Johanson<br />
• Lightning Protection Joint Sales Call<br />
Marketing<br />
• New for <strong>2016</strong>! Customizable Product Grouping<br />
Quarterly Sales Flyers<br />
• New for <strong>2016</strong>! Marketing Development Funds<br />
(Formally Co-op Funds)<br />
• Product Focus Materials<br />
• Merchandising to the Max Items<br />
• Merchandising Racks<br />
• Counter Mats<br />
• Co-branded Vertical Market Brochures<br />
(Minimum print quantity of 1,000 pieces<br />
with a 1-month lead time)<br />
• Videos<br />
Please remember, it is necessary to<br />
always use our correct logo to ensure<br />
proper branding of BURNDY.<br />
We are always reinforcing our brand with<br />
ongoing marketing efforts, including<br />
industry specific trade magazine print ads,<br />
company store merchandise and marketing<br />
at national trade shows.<br />
Training<br />
• Lunch & Learn<br />
• Product Videos — product information videos<br />
and training videos<br />
• BURNDY University on ElectricSmarts<br />
• Specification Training Program<br />
Special Events<br />
• Open Houses<br />
• Distributor Events over $500<br />
• Regional Trade Shows<br />
• Counter Days<br />
• Conversion Process<br />
• Manchester Headquarters Visit<br />
Each “special<br />
event” will<br />
require preapproval.<br />
6
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