BRNDY_BackToBasics 2016 Final

Utility
2016 Goal: Focus on Communication,
Training, NPD and Specification Support
• Provide a utility calendar of shows, demonstrations, etc.
We all know that 2015
has been a challenging
year, but one thing
has remained the same — the
professional level of support you’ve
provided to your customers.
This support has enabled us to “stay the course” and
position ourselves for growth as we enter 2016. It is our
mission to enhance your hard work by providing you new
products, field support and a communications plan which
will enable the utility team to capitalize on a variety of
fronts that will make us all successful.
In short, here’s the plan:
Enhanced Communication
We will establish a “Utility Community” on The Wire.
The purpose of this community will be to provide a forum for
utility-focused discussions, present and exchange information
and enhance our utility acumen across the team. More
specifically:
• List all major IOU/public power project opportunities by field
sales representative (FSR), account, product, etc.
• Create an FSR forum to keep everyone in the loop, including
competitive activity, NPD ideas, success stories, etc.
• Post training presentations, photos, videos, etc.
• Add other subject matter suggested by you
• Note: We are looking into a downloadable icon that can be
added to your smart phone that will provide you with easy
direct access to the “Community” while on the road.
New Product Development
New product development is critical to advancing our
market share gains, customer relationship development
and leadership status within the utility market. In 2016, look
for the launch of the following new products:
• Mechanical In-Line Switch – Offering customers a
“mechanical” wedge alternative to “fired-on.”
• SMART Clamp – No one in the industry has anything like this!
More information to come in January 2016.
• ACCC Lean – A simplified, low-cost solution for ACCC
conductor termination.
• Rigid Spacer Line Expansion – More sizes and more
information to follow.
• Cu FASTAP TM
– Expanding upon a GREAT idea to customers
with a copper solution.
• Underground VISIFAULT Fuse Cover Assembly – Innovative
solution for underground applications.
• Reducers/UNISPLICE TM
Expansion – Gaining in popularity as the
reliability of “automatics” is scrutinized.
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