BRNDY_BackToBasics 2016 Final

Tooling
2016: Meeting Customer Demands
Reliability, ergonomics,
availability, price and
service are the recurring
demands customers have
placed on us over the past few
years when considering tool
purchases.
They want it all and we’re sure
they’ll want it all again in 2016.
We recognize these demands and
continue to implement initiatives
to address them.
Reliability
Over the last 2-3 years we have significantly increased our
CAPEX spend on high-end CNC equipment to maintain very
tight consistent tolerances on all machined components.
This results in tools with increased reliability and more “work
time” in the field. Additionally, we are redesigning our printed
circuit boards to meet new standards and make them more
robust under varying conditions. More to come as the products
are released in 2016.
Ergonomics
Big and heavy used to mean “robust.” Now they mean
repetitive stress injuries leading to medical claims. We’ve
reduced the weight of our PAT46 and now we are tackling the
size and weight of our PATMD series. Next in line will be a
redesign of our PAT750 series. Look for it in Q4 2016!
Availability
In 2016, we’re recommitted to NEVER run out of U/W
dies and PAT tools. We got our wish for CAPEX equipment in
Littleton and are in the process of bringing them all online and
programmed before the end of 2015. We recognize that we
missed the mark (a little) in 2015, but are now committed to
respond to your needs and those of customers who wait until
the last minute to buy tools!
Price
We continue to release new products at competitive,
market-based prices. You will see evidence of this with our
new launches in 2016. Additionally, we will provide you with
a Tooling Distributor Pricing program enabling you to guide
your customer to better pricing through their achievements in
incremental growth and stocking.
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