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Internet of Things Success Stories Series #3 How IoT turned a car-sharing vision into a sucess story In order to validate the project and move forward with the implementation, the team needed a working prototype to show the the board of directors. After looking for available solutions on the market with little success, Productize decided to build the connected device as an early-prototype. Productize initially built the functional prototype from the ground up, including hardware and embedded software. Figure 2. OTAkeys in-car device 3. Business model The vision behind the virtual key enabler is to allow mobility players to offer their customers secured and innovative services Figure 3. Virtual keys as an enabler for car-sharing Thanks to an app, users can open and start cars equipped with the KeyzeeBox. A very lean way of sharing cars thanks to a very low investment, quick installation, low consumption, and no maintenance. The service is now a real market product and is quite successful In order to meet market demand, including different segments (car makers and car fleet operators), OTAkeys has now developed a whole range of products & services. Figure 4. Product & Services range Internet of Things • Success Stories 14 SERIES #3 - November 2015
Internet of Things Success Stories Series #3 How IoT turned a car-sharing vision into a sucess story 4. Underlying magic: a breakthrough fast-prototyping approach Productize offers a complete range of service to deliver better and faster to market product innovations: business consulting, technological expertise, and prototyping capabilities. The agile product development approach allows the following benefits: • Faster product design thanks to the iterative process and fast prototyping • Cost-effective product development thanks to short spins and specific requirements • Targeted product that fits market needs more efficiently, based on product testing and customer feedback Thanks to Productize, D’Ieteren turned a costly business into a successful operation, that has lead to a joint-venture with Continental. Figure 5. Productize agile product development methodology Internet of Things • Success Stories 15 SERIES #3 - November 2015
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Series 3 November 2015 Editor : Phi
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Success Stories

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