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Internet of Things <strong>Success</strong> <strong>Stories</strong> Series #3<br />
Device Exploitation Monitoring Solution<br />
3. Business model<br />
From an ICT company and system integrator point of view,<br />
selected architecture and platform allow rapid IoT application<br />
development which radically reduces effort, time, cost and<br />
risk required to building and maintaining the solution and permits<br />
to focus on improving customer experience and inviting<br />
the customer into the process of frequent and incremental<br />
solution delivery. The application is very scalable and can be<br />
offered in a cloud model with a pay-per-use pricing which can<br />
be a combination of number of users, devices, data items,<br />
data storage or/and communication intensity. The alternative<br />
way is to deploy the solution at manufacture/dealer premises<br />
and charge the customer against number of vehicles/devices<br />
being monitored.<br />
Regarding the market verticals, the solution seems to be<br />
a good fit not only for heavy industrial vehicles but also for<br />
transportation manufacturers, carriers, car rentals, car insurance<br />
companies or even for household appliances segment.<br />
Of course, the more complex devices are being monitored and<br />
the bigger cost of service/spare parts is being challenged –<br />
the biggest value and quicker ROI can be observed after deploying<br />
the solution.<br />
Figure 5. Internet of Thing driving two levels of service transformation<br />
From the customer point of view, the solution provides an opportunity<br />
to differentiate with a service offering that represent<br />
transformation from typical “service for product support” approach<br />
towards “service for profit and growth”. Such a new approach<br />
allows to focus on maximizing service revenues from<br />
equipment utilization and long-term, predictable aftermarket<br />
services and extended warranties. It also enables new “servitization”<br />
business models which require moving away from<br />
the traditional one-off transactions towards the subscription<br />
model and long-term relationship with the client to offer him<br />
additional services and care.<br />
4. Underlying magic<br />
At the heart of the solution there is the ThingWorx platform<br />
that showcases its value in a few categories. The first is related<br />
to ubiquitous connectivity via rich set of scalable and embeddable<br />
set of API and SDK for connecting sensor, devices<br />
and equipment across any network topology and communication<br />
scenario, thanks to optimized and unified mechanism for<br />
time-series, structured and unstructured data with two-way<br />
interaction with data analytics. The platform provided also<br />
flexible storage and even-driven execution environment.<br />
Second set of innovation areas is related to software development<br />
cycle and developer effectivity. With model-based<br />
development via web-based IDE we were able to dramatically<br />
reduce the time of software development and improve<br />
developer productivity who could spent their time on codeless<br />
creation of UI and collaborative workspaces. Such web-based<br />
mashup building that introduces “drag and drop” development<br />
lowers the entry barrier for IoT application development and<br />
invites domain specialists and subject matter expert to the<br />
delivery process.<br />
The platform provides also search-based intelligence for<br />
search, query and analysis that puts the device data into a<br />
centre of solution and provides operational intelligence capabilities.<br />
The picture is completed with flexible deployment options<br />
ranging from cloud, through on-premise up to embedded<br />
use-cases.<br />
Internet of Things • <strong>Success</strong> <strong>Stories</strong> 21 SERIES #3 - November 2015
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