Strategic Use New Media Peaceful Social Change
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30<br />
<strong>Strategic</strong> <strong>Use</strong> of <strong>New</strong> <strong>Media</strong> for <strong>Peaceful</strong> <strong>Social</strong> <strong>Change</strong><br />
CHAPTER 2<br />
Twitter<br />
This chapter includes an introduction to the<br />
micro-blogging social media platform Twitter. The<br />
uses of Twitter and the extent of its global reach<br />
are discussed, as well as how to link Twitter to<br />
other tools, such as websites/blogs and phones/<br />
smartphones. Twitter terminologies and signs are<br />
also explained.<br />
The highlight of this chapter is an interactive presentation with detailed<br />
steps on how to organize a successful social media advocacy campaign.<br />
This includes an explanation of social media analytical tools or social<br />
media metrics and how they can be used to measure the impact of digital<br />
campaigns.<br />
Turning to practical uses, we have an interview with renowned Sudanese<br />
cartoonist Khalid Albaih, who talks about how his passion for political<br />
cartoons blossomed and the different social media tools he uses to<br />
disseminate his artwork globally.<br />
Two case studies are presented, from Iran and Sudan. We look at the Iranian<br />
“Green Revolution” and how different stakeholders (opposition parties,<br />
citizens, and international media) used social media to share information<br />
and coordinate and mobilize protests, regardless of a massive government<br />
clampdown on independent media outlets during the 2009 Iranian elections.<br />
Additionally, the debate about “Twitter revolutions” is briefly discussed.<br />
From Sudan, the campaign launched by civil society and youth movements<br />
to free the prominent Nuba Mountains female detainee Jalila Khamis is<br />
discussed in depth. We unravel the tools the Sudanese civil society used<br />
to give visibility to Jalila’s unjust detention and the proceedings of her trial.<br />
From both the Iran and Sudan case studies we extract the lessons learned<br />
– what worked and what did not work.<br />
We wrap up by discussing a few useful social media applications that can<br />
be used to enhance your experience when using Facebook, YouTube,<br />
Instagram, Flickr, Google+ and others. They include Storify, Speak to Tweet,<br />
Flipboard, and BufferApp, among others.
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