Strategic Use New Media Peaceful Social Change

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Strategic Use of New Media for Peaceful Social Change
Additional social media analytical tools
Below are five social media analytic tools and a detailed discussion of what
they offer.
1. Topsy. 53 Topsy is a social media analytics tool that provides access to
every tweet generated on Twitter, and also indexes social networks including
Facebook and Google+. Topsy has created a complete searchable archive
of the more than 300 billion tweets sent over Twitter since it was set up, and
added other analytics tools to make itself useful to businesses – which can
buy advanced services. Topsy also provides metrics for any term mentioned
on Twitter via its free analytics service at analytics.topsy.com, where you can
compare up to three terms for content in the past hour, day, week or month.
2. TweetReach 54 and Keyhole 55 are two tools that help evaluate in great
detail the impact of certain hashtags on Twitter, or the impact of a campaign
or topic being discussed, by measuring: (1) the number of posts or tweets
under a specific hashtag; (2) the number of users of a certain hashtag; (3) the
reach or number of unique followers a user has, and hence how influential
each user is; and (4) the impressions: the number of times a user posts.
Keyhole works with Twitter, Instagram and Facebook; TweetReach works
exclusively with Twitter. Both tools are free of charge and the analytics are
tracked for 8 days at a time. They include visual data such as graphs, pie
charts and histograms. However, to have more historic analytics dating back
beyond 8 days, users have to upgrade to a pro-account that charges fees.
Analytics by both TweetReach 56 and Keyhole 57 using the hashtag
#SudanRevolts are illustrated in the screenshots below:
53 http://topsy.com.
54 http://tweetreach.com.
55 http://keyhole.co.
56 http://tweetreach.com/reports/9110423?v=2.
57 http://keyhole.co/realtime/1E5x4w/SudanRevolts.