Holland Compared

Creative Industries
Masters in architecture, design, fashion and gaming
• Holland’s creative industry ranks among the world’s top 10 in
terms of trade figures, jobs and registrations of brands and
patterns.
• The annual turnover of Dutch creative industries is 32.8 billion
euros.
• Dutch architects are commissioned to design prestigious
buildings around the world such as the Mercedes Benz Museum
in Stuttgart, the CCTV Headquarters in Beijing and Battery Park in
New York. Renowned Dutch architects/agencies include Rem
Koolhaas (OMA), Francine Houben (Mecanoo), Ben van Berkel and
Caroline Bos (UNStudio).
• Holland has a long tradition of interior design, epitomized by
Rietveld’s furniture designs. Marcel Wanders is currently one the
world’s best known furniture designers.
• Dutch fashion designers with international acclaim Viktor & Rolf,
Spijkers and Spijkers, Iris van Herpen, Jan Taminiau and Marlies
Dekkers. World-famous Dutch fashion brands include G-Star,
Sandwich, Gsus and Supertrash.
• Holland is the world’s 3rd largest exporter of television formats. TV
producers such as John de Mol, Endemol and Eyeworks are the
creative engine behind some of the world’s most popular TV
shows, such as The Voice, Big Brother, Deal or No Deal, Obese and
So You Wannabe a Popstar.
• The Netherlands is a world-leading developer of computer games
including serious games such as VStep’s Ship Simulator. Famous
Dutch leisure games include Killzone and Age of Wonders.
• The Netherlands is a pioneer in the area of dance music and large
dance events such as Sensation. Dutch DJ Hardwell was voted
world’s best DJ 2013 and 2014, and prior to that DJ Armin van
Buuren was voted the world’s best DJ for five years.
TOP SECTORS IN FOCUS 53