Real Rad Magazine : Winter 2016

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The Music Industry Professional F I V E WAY S T O E A R N M O N E Y W I T H Y O U R M U S I C B Y J A M A L L A N T H O N Y LEt’s imagine for a moment or two that I just produced, wrote, recorded, mixed, and mastered a song, and I believe it is going to be a hit record. That’s great news, and an even better feeling, but if the world doesn’t have the opportunity to hear it, it will do nothing more than potentially collect space on a hard drive forever. This is a question that many independent artists, groups, and bands are facing today “How do I get my music heard?”, and more importantly, “How do I get paid to make music?”. In this article, I will answer this question by identifying 5 separate revenue streams that I would use, and suggest that you start considering to earn money with your music today.
I • Merchandising/Branding If nobody can see you, then you are a ghost, you don’t exist if you are not visible. This requires branding, which is simply making yourself visible both online and inperson, and making a great impression in the process. Merchandising goes hand inhand with this business practice, and can range from album cover art to bumper stickers, and anything inbetween. As the saying goes, you get what you pay for, and so you should keep in mind that anything with your name on it is often a firstimpression of you upon anyone who listens to you. There are many different companies that provide merchandising services for musicians. One cheap form of merchandise with a high return rate, that many independent and major artists employ, are T Shirts. Selling your merchandise when you perform live is an easy way to earn extra revenue when fans come to watch you perform live, or when you catch a new fans attention at the show. True fans like to feel connected to the product, so you should think in the mindframe of a fan, so that they will support you to the fullest. “True fans like to feel connected to the product” II • Public Performance Royalties As the name implies, you (as an artist) receive royalties [almost] anytime that your music is played. This rule applies when you perform on a stage live, and also applies anytime your music is played in a public establishment; such as a restaurant, club/ bar, stadium, elevator, and etc. You also receive royalties when your music is played on territorial radio (am/fm), satellite radio (Sirius/XM), and internet radio (Apple Music, Google Play, Tidal, Spotify, Pandora, etc). In the USA, there are 3 major publishing rights organizations (or PROs); ASCAP, BMI, and SESAC. The process for joining any of the 3 PROs are similar, with fees associate to join as a songwriter for SESAC and ASCAP. To join with BMI as a songwriter is free. You can join by visiting any of their respective websites. After joining, you can register your songs into your catalog. Then anytime your music is played, you will get paid. Also make sure to register your live performance setlists, to garner royalties on your live performances (tour, festival, local showcase, open mic). Typically speaking, every quarter (3 months) you will receive a check or direct deposit of your royalties. It’s “free money”, so you might as well cash in on it like the major publishers, labels, and artists do.
Page 2 and 3: WINTER 2016 KIND BEATS ARTIST SPOTL
Page 4 and 5: A LETTER FROM THE EDITOR We the peo
Page 6 and 7: ON SALE NOW AT W W W . R E A L R A
Page 8 and 9: A WOMANS GUIDE ON HOW TO CATER YOUR
Page 10: IT’S NOT HOW GOOD YOU ARE, IT’S
Page 17: Big Bad Wolf THE PERSONA TO THE PUB
Page 21 and 22: Purchase Music From jessiefrye.band
Page 24 and 25: MAKING BETTER MUSIC MIXING AND MAST
Page 28 and 29: III • Physical/Digital Album Sale
Page 30 and 31: THERE ARE NO SHORT CUTS TO ANY PLAC
Page 32: “better to be nouveau than never

Real Rad Magazine : Winter 2016

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