07.01.2016 Views

Real Rad Magazine : Winter 2016

A 100% independant magazine featuring articles about music, art and culture. Visit www.RealRadRecords.com for more.

A 100% independant magazine featuring articles about music, art and culture. Visit www.RealRadRecords.com for more.

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V • Synch Licensing<br />

Having your music licensed for use with a moving image is also a great way to make<br />

money with your music. Both big and small film/television companies are looking<br />

to license music from independent artists, as the costs associated aren’t typically<br />

as high as when licensing from a major publisher. There are many new artists and<br />

bands who have “literally” blown up overnight, courtesy of a well placed song<br />

in a movie, television show, or commercial. This same rule applies to video games<br />

as well, with companies such as EA Sports and 2K Sports often using “real music”<br />

in their video games, including the Madden franchise and the NBA2K franchise,<br />

respectfully.<br />

One company that is known to help with licensing your music to different<br />

projects is Taxi. If you sign a publishing deal, then your publisher will often<br />

actively seek licensing opportunities on your behalf, utilizing their connections<br />

within the entertainment industry and beyond.<br />

READ MORE FROM JAMALL ANTHONY AT Medium.com/@JamallAnthony

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