Windsor Independent - January 2016

In the Clear
“I’ve found that the
community has
been really helpful
since I opened.
I’ve actually been
very surprised
at the help that
other businesses
are willing to give,
with no incentive
for them really.
BY DEAN SCOTT
A
unique and independent optical store
has recently opened on Ottawa street,
offering friendly one-on-one service
and a selection of frames that tell an uncommon
story.
The shop’s proprietor, Mark Trudell, has been
a licensed optician since 2003. Like many
entrepreneurs, he’s always had the interest in
opening his own shop, but thought it would be
impossible to do it until he took the leap.
Originally having his sights set on Wyandotte,
Trudell began to take notice of the development
and growth of Ottawa street, and its abundance
of retail and shopping.
“We have staples like Freeds, and two clinics
and two pharmacies. We have two boutique
shoe stores, and with what Green Leaf Grocery
is doing, and with what Story Tellers Books is
doing, you can come to Ottawa Street and you
can get a lot done right now,” said Trudell.
Located in the former Gregor Jewellery building,
Trudell seized the opportunity to turn its old
jewellery safe into a formidable and gorgeous
display rack. His glasses are set on handsome
wooden shelves and reclaimed vintage displays
placed throughout the shop. He spent the better
part of a year collecting the furniture to fill his
space.
“A lot of the stuff in the industry, it’s the same
frames and the same displays. Very modern and
streamlined. I wanted something that looked
like it could be here for a while and I wanted
different frames,” said Trudell.
“There are frames that made from records, or
made in the USA, or recycled materials. Each
furniture piece has a story that goes with it.”
Trudell likes to spend upwards of an hour with
each customer, ensuring that he finds the best
complimentary fit and look.
“I pride myself on service and taking time with
people. I think that picking glasses is not just a
matter of what I think look good, it’s a matter of
your personality as well.”
Walkerville Optical is located at 1474 Ottawa
Street.
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JANUARY 2016 Vol. 04 | Issue 01