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Know_Your_Supplier_Hevea_Engineering_Works_Jan 2016

Setting up a TSR production line demands an uniquely different series of main and allied machinery lines (starting with cup/crumb rubber to bales from stacked rubber sheets). More importantly, you need an expert to guide you well. Info on a supplier. Hevea Engineering Works Pvt. Ltd is into Design, Manufacturing, Supply, Installation, Commissioning and Service of machinery for TSR Processing and Rubber Moulded Goods Industry since 1996 with a glowing reputation in India and overseas. From an exhaustive interview with Tom C. Abraham, Director, we understand that Hevea Engineering Works (HEW) is fast building on its reputation and expertise of very strong pre-sales consulting, customized machinery design and post-sales support for Turnkey TSR processing.

Setting up a TSR production line demands an uniquely different series of main and allied machinery lines (starting with cup/crumb rubber to bales from stacked rubber sheets). More importantly, you need an expert to guide you well. Info on a supplier. Hevea Engineering Works Pvt. Ltd is into Design, Manufacturing, Supply, Installation, Commissioning and Service of machinery for TSR Processing and Rubber Moulded Goods Industry since 1996 with a glowing reputation in India and overseas. From an exhaustive interview with Tom C. Abraham, Director, we understand that Hevea Engineering Works (HEW) is fast building on its reputation and expertise of very strong pre-sales consulting, customized machinery design and post-sales support for Turnkey TSR processing.

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Rubber Machinery<br />

& Accessories<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong><br />

“We Understand<br />

TSR Processing<br />

The Best”<br />

TOM C. ABRAHAM<br />

DIRECTOR<br />

Special Edition<br />

RUBBER Rubber<br />

Machinery<br />

World<br />

M<br />

M


| Editor’s Note |<br />

Turnkey TSR Processing Experts<br />

If you are into rubber sourcing, you already know that<br />

introduction of Technically Specified Rubber (TSR) has<br />

standardized the rubber grading (as compared to RSS)<br />

and simplified procurement for buyers. Depending on<br />

the origin, you get Standard Malaysian Rubber (SMR),<br />

Standard Thai Rubber (STR), Standard Indonesian<br />

Rubber (SIR), Standard Sri Lanka Rubber (SSR),<br />

Standard Vietnam Rubber (SVR), Indian Standard<br />

Natural Rubber (ISNR), etc.<br />

Setting up a TSR production line demands an uniquely<br />

different series of main and allied machinery lines<br />

(starting with cup/crumb rubber to bales from stacked<br />

rubber sheets). More importantly, you need an expert<br />

to guide you well.<br />

At Rubber Machinery World, our effort to bring you<br />

information on a equipment supplier’s Competency,<br />

Capacity, Commitment, Communication, Technology,<br />

Market Presence, Culture and other details that you<br />

seek; continues with this advertorial of ‘<strong>Know</strong> <strong>Your</strong><br />

<strong>Supplier</strong>’.<br />

In this edition, we bring you an exclusive interview with<br />

Tom C. Abraham, Director of ‘<strong>Hevea</strong> <strong>Engineering</strong> <strong>Works</strong><br />

Pvt. Ltd. HEW is a two-decade old Indian Company that<br />

is fast building on its reputation and expertise of very<br />

strong pre-sales consulting, customized machinery design<br />

and post-sales support for Turnkey TSR processing. Also,<br />

for your comprehensive information we included a box,<br />

adjacent to pictures, explaining the utility of each<br />

machinery in a TSR processing line.<br />

Setting up a TSR<br />

production line<br />

demands a uniquely<br />

different series of<br />

main and allied<br />

machinery...and an<br />

expert guidance.<br />

rubbermachineri<br />

rubbermachineryworld<br />

+Rubbermachineryworld1<br />

3<br />

As always, I welcome your feedback on<br />

rubbermachineryworld@gmail.com.<br />

Best Regards<br />

Prasanth Warrier<br />

(Disclaimer: The pictures and statements in our special supplements are shared with us by the respective companies and/or sources are mentioned appropriately. Rubber<br />

Machinery World does not independently verify them nor will vouch for their genuineness that they share with us, hence will not be liable for any misrepresented data)<br />

grp/home?gid=8252803<br />

rubbermachineri<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS | AT A GLANCE<br />

Started in<br />

1996<br />

Innovations<br />

Design to<br />

Manufacture<br />

Comprehensive<br />

Range of TSR<br />

Machinery<br />

150+<br />

Equipment<br />

Supplied<br />

Serving<br />

TSR Processing<br />

Industry<br />

TURNKEY<br />

Consulting<br />

& Supply<br />

4<br />

90%<br />

Repeat<br />

Customers<br />

HQ<br />

Pala, Kerala<br />

India<br />

6 Months<br />

Avg Delivery<br />

Lead Time<br />

22+<br />

Major Projects<br />

With Branded<br />

Customers<br />

Few Milestones<br />

1999<br />

First Export<br />

to Srilanka<br />

1996<br />

Start of a New Vision<br />

2005<br />

Factory Expansion<br />

& Modernization<br />

2007<br />

First Turnkey TSR Project<br />

in North-East India<br />

2015<br />

Expanding Range Of<br />

Machinery & Exports<br />

to other Global<br />

Markets.<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

<strong>Hevea</strong> <strong>Engineering</strong> <strong>Works</strong> Pvt Ltd. is into Design,<br />

Manufacturing, Supply, Installation, Commissioning<br />

and Service of machinery for TSR Processing and<br />

Rubber Moulded Goods Industry since 1996 with a<br />

glowing reputation in India and overseas.<br />

We understand from our conversation with Tom C<br />

Abraham, Director that in the last decade they have<br />

secured landmark orders for Turnkey Projects and is<br />

fast expanding into rubber processing machinery too.<br />

We understand the complete<br />

TSR value chain – right from<br />

cup rubber to final usage.<br />

<strong>Hevea</strong> <strong>Engineering</strong> <strong>Works</strong> has carved a<br />

distinct identity for TSR processing<br />

machinery. What are the challenges that<br />

you face these days?<br />

The TSR processing industry is feeling a<br />

slowdown because of the slump in the<br />

international rubber market. In the Indian<br />

context, because of the drop in rubber<br />

prices, there is a reduction in the rubber<br />

production. Factoring this, in addition to<br />

the current lower demand for TSR makes<br />

it a difficult period for the newcomers.<br />

However, this is a temporary situation, as<br />

rubber being a green product will regain<br />

its lost demand in a short period of time.<br />

What are the major strengths of <strong>Hevea</strong><br />

<strong>Engineering</strong> <strong>Works</strong>? How do you add<br />

value to TSR equipment buyers?<br />

We have established a strong base in TSR<br />

processing machinery in last 20 yrs. We<br />

understand the complete TSR value chain<br />

– right from cup rubber to final usage. This<br />

gives us the unique perspective to<br />

recommend the right solution to our<br />

customers. The 'solution' can vary from as<br />

basic (though important) as consulting on<br />

plant layout and design to supply of<br />

customized machinery for TSR processing.<br />

For example, you would benefit from<br />

different designs for a DRC of 45% as<br />

compared to DRC of 80%. Again machinery<br />

varies for latex processing, field coagulum,<br />

or RSS reprocessing. We understand TSR<br />

best. We improve our designs regularly<br />

based on other customers' feedback.<br />

Additionally, at our own production facility,<br />

we test our products. This means when<br />

customers buy from us, they can be assured<br />

of machinery that is improved in design,<br />

are user-friendly and has low maintenance.<br />

Competitive pricing is another big strength<br />

with us because we control the design and<br />

manufacturing in-house.<br />

5<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

Capacity:<br />

1 T/hr - 3 T/hr<br />

HEW Make Slab Cutter<br />

SLAB CUTTER<br />

This machinery is<br />

designed as an<br />

extremely rugged<br />

and efficient size<br />

reduction<br />

equipment. First<br />

machine in your<br />

process line, this<br />

slab cutter is used<br />

for initial break-up<br />

of cup lump and<br />

rubber blocks for<br />

mixing/processing.<br />

6<br />

How has been your experience so far in<br />

this industry? Could you share a few<br />

highs & lows?<br />

I would say we have had a fairly mixed<br />

experience so far. For example, we have<br />

been accepted by the Indian and Sri<br />

Lankan TSR processing industry<br />

whole-heartedly because of the good<br />

quality of machinery and the technical<br />

support we offer. In 2007, we got the<br />

opportunity to set up the first TSR<br />

processing factory in North-East India.<br />

The technical consultancy cell of Rubber<br />

Board of India recognized our competency<br />

to deliver right from our inception. And<br />

we executed quite a few projects<br />

successfully. In the recent period, the<br />

slump in the industry has reduced the<br />

number of turnkey projects and this has<br />

affected us too. But then, I would attribute<br />

this to something that is definitely not in<br />

our immediate control. On the positive<br />

front, this slump allowed us to focus on<br />

other sectors, such as moulded goods,<br />

rubber compounding etc.<br />

Purchasing machinery is a major<br />

investment for most buyers and they<br />

would need technical inputs and<br />

customization. What level of pre-sales<br />

support does HEW offer?<br />

As I mentioned, our expertise in TSR<br />

processing machinery is built over last 20<br />

years. When I look back, we have achieved<br />

this both from our acquired knowledge of<br />

the industry and our personal experiences.<br />

Today, we understand the complete TSR<br />

value chain – right from cup rubber to final<br />

usage. At our sister companies, we regularly<br />

purchase and upgrade rubber processing<br />

machinery. So we understand the pain of an<br />

equipment buyer or project investor. We<br />

HEW has been accepted by the<br />

Indian and Sri Lankan TSR<br />

processing industry wholeheartedly<br />

because of the good<br />

quality of machinery and the<br />

technical support we offer.<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


8<br />

| HEVEA ENGINEERING WORKS |<br />

use our knowledge, experience and<br />

expertise to recommend the right<br />

solution to our customers. Depending on<br />

the customer requirement, we undertake<br />

the site selection/planning, layout design,<br />

machinery selection and a detailed cost<br />

estimate. We also help in providing<br />

electrical data, water requirements,<br />

Effluent Treatment etc. In short, we<br />

extend every technical input and<br />

practical recommendation required to<br />

help our customers take a wise decision<br />

on his machinery investment, save initial<br />

time and money thus reducing project<br />

execution time.<br />

It's important to mention here that<br />

customers who have consulted us from<br />

the initial project stages have benefited<br />

and returned to us. Infact, 90% of our<br />

sales in last 3 years are from repeat<br />

buyers or referrals. And I personally think,<br />

our pre-sales inputs, high quality of<br />

machinery at a competitive price and aftersales<br />

support has been crucial in building a<br />

strong base of satisfied customer base in<br />

India and Srilanka.<br />

We understand the pain of<br />

an equipment buyer or<br />

project investor. We use our<br />

knowledge, experience and<br />

expertise to recommend the<br />

right solutions.<br />

I see that you have a vast range of<br />

equipment for TSR industry. So, what<br />

products and services can a prospective<br />

buyer expect when they come to you?<br />

TSR Processing machinery selection can be<br />

complex for a new entrant while established<br />

processors understand the nuances well.<br />

This is because depending on the nature of<br />

the raw material (for example latex<br />

processing, field coagulum, RSS reprocessing,<br />

etc) the machinery design, usage and<br />

functionality vary. At HEW, we understand<br />

the TSR value chain comprehensively. This<br />

means when a prospective buyer comes to<br />

us he could discuss his requirement of main<br />

TSR Processing Main Machinery like Slab<br />

Cutter, Pre-Breaker, Hammer Mill, Creper,<br />

Shredder, Dryer, Hydraulic Press together<br />

with the supporting machinery Conveyor,<br />

Capacity:<br />

1 T/hr - 3 T/hr<br />

HEW Make Pre Breaker<br />

PRE BREAKER<br />

This machinery<br />

is designed for<br />

next stage size<br />

reduction and<br />

pre cleaning<br />

after slab<br />

cutter and<br />

before creper<br />

mills.<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

HEW Make Creper<br />

Capacity:<br />

0.5 - 2 T/hr<br />

CREPER<br />

With special<br />

groovings on<br />

the rollers, this<br />

machinery is<br />

designed to cut<br />

and shear the<br />

rubber after<br />

pre cleaning.<br />

Size reduction<br />

of thick blankets<br />

of crumb rubber<br />

crepes, enhances<br />

better drying<br />

after dryer.<br />

Grab Bucket, Crumb Filling Station, Bucket<br />

Elevator, Scrubber, Metal detector, etc. For<br />

new projects, we recommend that buyer<br />

involves us from start like site selection/<br />

planning, layout design, machinery<br />

selection and a detailed cost estimate. We<br />

also help in providing electrical data,<br />

water requirements, Effluent Treatment<br />

etc. This is highly advantageous for the<br />

customers, as it saves a lot of initial time<br />

and money, and also greatly reduces the<br />

project execution time.<br />

Lately we have diversified into rubber<br />

moulding machinery like intermix,<br />

kneader and moulding presses. An<br />

existing user can discuss with us his<br />

For new projects, we<br />

recommend that buyer<br />

involves us from start.<br />

reconditioning or service requirements in<br />

these ranges of machinery. Summarizing, our<br />

endeavor is to provide quality machinery at a<br />

competitive price and continue building our<br />

list of satisfied customers in India and abroad<br />

In your range, which are your fast moving<br />

products and in which sector? Which<br />

machinery of yours have larger sales?<br />

As a specialist in setting up of turnkey TSR<br />

Processing Plant, I think it is difficult to<br />

narrow down. This is also because a TSR<br />

plant is often a one-time setup. Unless there<br />

is a capacity increase, or layout changes for<br />

automation, the core machinery don't change.<br />

What changes is the incremental requirement<br />

of individual machinery like a rubber creper.<br />

So depending on the projects we bag, the<br />

ratio of individual machinery supplies change<br />

from one year to the next. However, I see that<br />

moulds for dry rubber goods are fast moving<br />

now a days.<br />

9<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

Competencies<br />

• Design, Manufacturing, Supply, Installation & Commissioning<br />

of NEW TSR Processing Machinery & Rubber Moulded Goods<br />

Industry.<br />

• Comprehensive understanding of the TSR Supply Chain from<br />

Cup Latex to Final usage in rubber goods production.<br />

• In-house design capabilities and engineering infrastructure<br />

for custom-manufacturing of machinery as per customer<br />

requirement.<br />

• Reconditioning of Used Rubber Machinery like Intermix,<br />

Kneader & Moulding Press.<br />

At HEW, we understand the TSR value chain<br />

comprehensively. For new projects, we recommend<br />

that buyer involves us from start like site selection<br />

/planning, layout design, machinery selection and<br />

a detailed cost estimate.<br />

10<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

Capacity:<br />

1 T/hr - 2 T/hr<br />

HAMMER MILL<br />

This machinery<br />

is designed to<br />

cut and clean<br />

the rubber in<br />

the intermediate/<br />

final<br />

stage.<br />

HEW Make Hammer Mill<br />

I understand <strong>Hevea</strong> <strong>Engineering</strong> <strong>Works</strong><br />

offer turnkey solutions for TSR industry<br />

– Could you elaborate? How successful<br />

is this concept in the TSR industry<br />

today? Do customers seek this level of<br />

involvement in their projects?<br />

Yes, turnkey solution for TSR Industry is<br />

our forte. We have carefully built this core<br />

competence over last 20 years through a<br />

mix of our acquired knowledge of the<br />

industry and our personal experiences.<br />

Today, we understand the complete TSR<br />

value chain best – right from cup rubber<br />

to final usage. Hence when you refer a<br />

buyer to us, we take great care to<br />

recommend the right solution. This<br />

depends on his raw material needs of<br />

latex processing, field coagulum, or RSS<br />

reprocessing. Our turnkey consulting<br />

allows him to select the project site<br />

carefully, plan effectively his raw material<br />

movement, conveyor design and layout,<br />

effluent treatment, location specific<br />

design to suit the topography of the area,<br />

machinery selection, electrical data, water<br />

Our Turnkey involvement helps<br />

customers take a wise decision<br />

on their machinery investment,<br />

save initial time and money,<br />

that also greatly reduces their<br />

project execution time.<br />

requirements etc for a required production<br />

volume. I think this level of pre-sales<br />

support and right technical guidance is<br />

extremely important especially for<br />

customers from emerging markets like the<br />

North East India, African countries, etc. I<br />

have also seen that buyers prefer turnkey<br />

solutions. Our turnkey involvement helps<br />

customers take a wise decision on their<br />

machinery investment, save initial time<br />

and money that also greatly reduces their<br />

project execution time. And we work with<br />

Government Plantations, Large growers,<br />

Traders as well as small holders who are<br />

interested in setting up TSR production<br />

units.<br />

11<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

MANAGEMENT MISSION<br />

We are committed to provide<br />

cost effective products and<br />

services with planned quality,<br />

reflected by customer's<br />

confidence achieved through<br />

innovation and continual<br />

improvement by involving<br />

all our employees.<br />

12<br />

Strong Visionary Leadership of Directors:<br />

Joseph M. Kallivayalil (Left), Sebastian P. George (Right) and Tom C. Abraham (Above)<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


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ReachMachineryBuyersFastIn3Steps<br />

1.DISPLAY<strong>Your</strong>ProductsRegularlytoBuyers.<br />

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| HEVEA ENGINEERING WORKS |<br />

SHREDDER<br />

This machinery is<br />

used in breaking<br />

and washing<br />

natural slab rubber,<br />

for size reduction<br />

in intermediate/<br />

final stage of crumb<br />

rubber and<br />

pre-cleaning.<br />

Capacity:<br />

1 T/hr - 3 T/hr<br />

HEW Make Shredder<br />

14<br />

In TSR industry, the emphasis is on<br />

enhancing the process efficiency and<br />

reducing the energy consumption. How<br />

do your solutions help your buyers?<br />

This is interesting because enhancing process<br />

efficiency and reducing energy consumption<br />

is important for all industries, especially TSR.<br />

We have studied the complete supply chain<br />

from cup rubber to TSR bales in our last 20<br />

years and put in our learning to benefit our<br />

customers. Earlier, the TSR production line<br />

used to be highly labor oriented, and<br />

dependent on skilled workers. With the<br />

introduction of automation, many processes<br />

could be standardized and made less labor<br />

oriented. At HEW, we have innovative<br />

products such as the grab bucket that feeds<br />

the rubber, even big lumps - which was not<br />

possible with the traditional bucket elevators,<br />

from the soaking tank to the first machine.<br />

With automation, many<br />

processes could be standardized<br />

and made less labor oriented.<br />

Dryers supported with Gasifiers/CNG,<br />

reduce the energy cost. Again, we have<br />

designed our Dryer to minimize the heat<br />

loss, yielding greatly reduced fuel<br />

consumption. Another example, our<br />

crepers, pre-breakers etc have been<br />

redesigned to greatly reduce maintenance<br />

schedules and costs. The increased<br />

machinery uptime influences the<br />

efficiency significantly.<br />

Could you throw some light on how do<br />

you compete technologically for your<br />

products and service offerings?<br />

<strong>Hevea</strong> <strong>Engineering</strong> <strong>Works</strong> has been<br />

designing and manufacturing TSR<br />

processing machinery since 1995. Shortly<br />

thereafter we did our first export to<br />

Srilanka. Since then, we have been<br />

building on our strengths of delivering<br />

high quality product at competitive<br />

pricing, leveraging in-house design and<br />

engineering capabilities to customize and<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

with installations at over 25 locations; we<br />

have a strong base of satisfied and repeat<br />

customers. In 2007, we also set up the first<br />

TSR processing factory in North-East India<br />

for our customer. Our expertise in TSR<br />

processing machinery is built both from our<br />

acquired knowledge of the industry and our<br />

personal experiences. We have designed our<br />

Dryer to minimize the heat loss, yielding<br />

greatly reduced fuel consumption. Another<br />

example - our crepers, pre-breakers etc have<br />

been redesigned to greatly reduce<br />

maintenance schedules and costs. The<br />

increased machinery uptime influences the<br />

efficiency significantly. Today, I think we<br />

stand very strong on pre-sales consulting,<br />

customized machinery design, operator<br />

training and post-sales support.<br />

If you are looking for highest<br />

RoI with the quickest payback<br />

period, our competitively<br />

priced machinery is the right<br />

product range.<br />

If you are looking for highest Return-On-<br />

Investment with the quickest payback<br />

period, our competitively priced<br />

machinery is the right product range.<br />

What are your manufacturing<br />

infrastructure and capabilities? Can a<br />

potential buyer look at a long-term<br />

partnership with you for their flexible<br />

as well as scalable requirements?<br />

Our workshop in Pala, Kerala is well<br />

equipped Haas VF6 CNC Machine, BFW<br />

CNC Radial drilling machines as well as<br />

the conventional machines such as<br />

lathes, planers etc. From light duty to<br />

heavy duty machining, we do 100% of the<br />

fabrication in-house. Our raw material<br />

vendors are high quality suppliers to other<br />

reputed companies as well. And these guys<br />

have been with us for a long time ensuring<br />

we get quality supplies. We have the space<br />

DRYER<br />

This machinery is used for drying the<br />

final rubber granules.<br />

15<br />

HEW Make Dryer<br />

Capacity:<br />

0.5 T/hr - 3 T/hr<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

HYDRAULIC PRESS<br />

This specially<br />

designed press for<br />

high efficiency and<br />

effortless baling of<br />

dried rubber into<br />

bale form.<br />

(33.5 - 35 Kg/Bale)<br />

HEW Make Baling Press<br />

(Single chamber)<br />

Capacity: 100 T<br />

with output of<br />

40 to 50 Bale/Hr.<br />

16<br />

and resources to conduct<br />

trials after assembly of<br />

the machinery. Further,<br />

we continuously work on<br />

feedbacks to improve our<br />

design. All of this position<br />

<strong>Hevea</strong> <strong>Engineering</strong> <strong>Works</strong><br />

as a trusted quality<br />

manufacturer of TSR<br />

processing machinery. So, even if you have<br />

a single equipment requirement or turnkey<br />

machinery requirement, we can deliver.<br />

It's significant to note that most of our<br />

major customers are repeat buyers, and<br />

have been with us since they started<br />

partnering with us.<br />

Our workshop in Pala, Kerala<br />

is well equipped with radial<br />

CNC drilling machines as well<br />

as the conventional machines<br />

such as lathes, planers etc.<br />

How do you ensure that you deliver high<br />

quality solutions and services to your<br />

customer? What processes and<br />

certifications do you have in place to<br />

ensure consistency of quality/meeting<br />

deadlines?<br />

<strong>Hevea</strong> <strong>Engineering</strong> <strong>Works</strong> is a ISO 9001:<br />

2008 Certified company since 2004. We<br />

source raw materials from trusted vendors<br />

who have been partnering us since long.<br />

Our workshop in Pala, Kerala is well<br />

equipped the latest CNC machines as well as<br />

the conventional machines such as lathes,<br />

planers etc. We do 100% of the fabrication<br />

in-house and are thus able to control the<br />

end-to-end quality. We buy motor,<br />

gearboxes, drives and control only from<br />

reputed brands. We have our own<br />

production facility to test our machinery as<br />

well. All of these ensure that we continue to<br />

be a trusted quality manufacturer of TSR<br />

processing machinery.<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

Do your products demand after-sales<br />

service? If yes, when a customer places<br />

a service request, how do you handle the<br />

situation? And what is the average turn<br />

-around-time (TAT) for your personnel to<br />

respond and resolve?<br />

Yes, because the equipments are subject to<br />

wear and tear. We send out technical<br />

representatives for handle the service. To<br />

respond - 1 week typical, resolve - based<br />

on the nature of the problem.<br />

Is Precision and Automation a key<br />

requirement in TSR processing industry?<br />

Are your solutions on machinery meeting<br />

this requirements in both domestic and<br />

export markets? Can you share a few<br />

examples?<br />

Automation is a key requirement. Precision<br />

is equivalent to getting the best quality<br />

output from the available raw material.<br />

Using better machinery certainly helps in<br />

the final quality, but in this industry, the<br />

raw material quality is the main driver.<br />

Automation to reduce labor cost and to<br />

ensure the process practices are followed<br />

perfectly. We have studied the complete<br />

supply chain from cup rubber to TSR bales<br />

in our last 20 years and put in our learning<br />

to benefit our customers. Earlier, the TSR<br />

production line used to be highly labor<br />

oriented, and dependent on skilled workers.<br />

With the introduction of automation, many<br />

processes could be standardized and made<br />

less labor oriented. At HEW, we have<br />

innovative products such as the grab bucket<br />

that feeds the rubber, even big lumps -which<br />

was not possible with the traditional bucket<br />

elevators, from the soaking tank to the first<br />

HEW Make<br />

Bucket Elevator<br />

machine. Dryers supported with Gasifiers/<br />

CNG, reduce the energy cost. Again, we have<br />

designed our Dryer to minimize the heat<br />

loss, yielding greatly reduced fuel<br />

consumption. Another example, our crepers,<br />

pre-breakers etc have been redesigned to<br />

greatly reduce maintenance schedules and<br />

costs. The increased machinery uptime<br />

influences the efficiency significantly.<br />

We have put in our 20 years<br />

of learning to benefit our<br />

customers.<br />

17<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

Our endeavor is to provide quality<br />

machinery at a competitive price<br />

and continue building our list of<br />

satisfied customers.<br />

18<br />

HEW Make New Range of<br />

Dispersion Kneaders<br />

• TSR Processing Main Machinery<br />

1. Slab Cutter<br />

2. Pre-Breaker<br />

3. Hammer Mill<br />

4. Creper<br />

5. Shredder<br />

6. Dryer<br />

7. Hydraulic Press<br />

Product Range<br />

• TSR Processing Supporting<br />

Machinery<br />

1. Conveyor<br />

2. Grab Bucket<br />

3. Crumb Filling Station<br />

4. Bucket Elevator<br />

5. Scrubber<br />

6. Metal detector<br />

• Moulds for rubber products<br />

• Turnkey Consulting for setting up<br />

TSR Processing plant: Design, Layout,<br />

Supply of Machinery and Support.<br />

• Rubber moulding machinery<br />

1. Intermix<br />

2. Kneader<br />

3. Moulding press<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


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In 10 Questions


| HEVEA ENGINEERING WORKS |<br />

20<br />

Are you launching any new products/<br />

solutions this year? Any expansion plans?<br />

We currently supply all the machinery that<br />

is needed for TSR processing. We are<br />

currently expanding our range to include<br />

more of the machinery used in rubber<br />

modded goods industry, such as kneaders,<br />

compression moulding presses, intermix of<br />

various capacities etc. We are currently<br />

researching into construction of rotocure<br />

machines (continuous curing) for the<br />

rubber sheeting industry.<br />

How do you differentiate yourself as well<br />

as compete on price of your products with<br />

other brands in the market and of course<br />

with the cheaper SE Asian machines?<br />

<strong>Hevea</strong> <strong>Engineering</strong> <strong>Works</strong> has been<br />

designing and manufacturing TSR<br />

processing machinery since 1995. We did<br />

our first export to Srilanka and In 2007, we<br />

also set up the first TSR processing factory<br />

in North-East India for our customer. Since<br />

then, we have built on our strengths of<br />

HEW Make<br />

Conveyor<br />

delivering high quality product at<br />

competitive pricing, leveraging in-house<br />

design and engineering capabilities to<br />

customize. Our expertise in TSR processing<br />

machinery is built both from our acquired<br />

knowledge of the industry and our personal<br />

experiences. We have designed our Dryer to<br />

minimize the heat loss, yielding greatly<br />

reduced fuel consumption. Another<br />

example - our crepers, pre-breakers etc<br />

have been redesigned to greatly reduce<br />

maintenance schedules and costs. The<br />

increased machinery uptime influences the<br />

efficiency significantly. Our products are<br />

built to suit the raw materials available in<br />

each region. In India, the manufacturing<br />

capacity of a typical TSR plant is 40-60 tons<br />

per day. Our machines easily match this<br />

capacity. Because of these considerations,<br />

and also due to the relatively low<br />

manufacturing costs in India, our prices<br />

are very competitive. Further, in addition<br />

to our competitive prices, we are very<br />

strong on pre-sales consulting, customized<br />

machinery design,<br />

operator training and<br />

post-sales support. So, if<br />

you are looking for<br />

highest Return-On-<br />

Investment with the<br />

quickest payback period,<br />

our product range is<br />

easily the right solution<br />

for you.<br />

We have built on our<br />

strengths of delivering<br />

high quality product at<br />

competitive pricing.<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

Partial List Of Customers<br />

21<br />

India<br />

Sri Lanka<br />

1. Alwaye Rubex Pvt. Ltd.<br />

1. BGN Rubber Mills, Sri Lanka<br />

2. Alwaye Techno Rubber Pvt. Ltd. 2. Ceymac Rubber Co. Ltd., Sri Lanka<br />

3. Brite Rubber Processor Pvt. Ltd. 3. New Anguluele Rubber Mills, Sri Lanka<br />

4. <strong>Hevea</strong>crumb Rubber Pvt. Ltd.<br />

4. R A Enterprises, Sri Lanka<br />

5. Joonktollee Tea & Industries Ltd. 5. Sadagiri TSR Factory, Sri Lanka<br />

6. Kavanar Latex Ltd.<br />

7. Kerala State Co-Op Rubber Marketing Federation Ltd.<br />

8. Mamparambil Rubber Industries Pvt. Ltd.<br />

9. Mampuzha Rubber Processing Pvt. Ltd.<br />

10. Model TSR Factory<br />

11. New Ambady Estates Pvt. Ltd.<br />

12. Palakkad Rubber Pvt. Ltd.<br />

13. Pala Marketing Co-Op Society Ltd.<br />

14. Palappillil Rubber Industries Pvt. Ltd.<br />

15. Silverstone Rubber India Pvt. Ltd.<br />

16. The Plantation Corporation of Kerala Ltd.<br />

17. The Rajagiri Rubber & Produce Co. Ltd.<br />

We have a strong base of<br />

satisfied and repeat<br />

customers.<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

HEW Make Crumb Filling Station (Left) and Rover (Right)<br />

24<br />

What's your approach towards<br />

communication? How easy is it for<br />

your existing customers and future<br />

buyers to reach you and exchange<br />

information?<br />

Our team speaks English and<br />

communicates effectively to consult,<br />

guide and resolve technical as well as<br />

other allied needs that you may have.<br />

You can reach us either on phone or<br />

email. We work with Government<br />

Plantations, Large growers, Traders<br />

as well as small holders who are<br />

interested in setting up TSR<br />

production units both in India and<br />

abroad. We offer turnkey consulting<br />

that starts from selecting the project<br />

site carefully, effective planning of<br />

raw material movement,<br />

conveyorization, effluent treatment,<br />

location specific design to suit the<br />

topography of the area, machinery<br />

selection, addressing the electrical data,<br />

water requirements etc for targeted<br />

production volume. I think this level of<br />

pre-sales support and right technical<br />

guidance is extremely valuable for our<br />

customers to take a wise decision on their<br />

machinery investment, save initial time and<br />

money that also greatly reduces their project<br />

execution time.<br />

What challenges are you tackling today to<br />

improve customer service and enhance<br />

their overall satisfaction?<br />

We periodically send our representatives to<br />

our customer's processing units to evaluate<br />

the performance, and to see if there are any<br />

problems.<br />

We work with Government<br />

Plantations, Large growers,<br />

Traders as well as small holders<br />

who are interested in setting up<br />

TSR production units both in<br />

India and abroad.<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


| HEVEA ENGINEERING WORKS |<br />

What level of training does<br />

<strong>Hevea</strong> <strong>Engineering</strong> <strong>Works</strong><br />

extend to your customers?<br />

Can they rely on you to<br />

upgrade existing operator<br />

skills or train new recruits?<br />

Before supply of machines,<br />

we train the employees<br />

of the customer at our own<br />

manufacturing unit. Many of<br />

our customers greatly<br />

appreciate this kind of<br />

workplace training for their<br />

staff.<br />

26<br />

We strive to<br />

innovate our<br />

machinery based<br />

on our experience.<br />

What changes do you see<br />

happening in the TSR<br />

machinery industry? How<br />

are you positioning and<br />

preparing <strong>Hevea</strong><br />

<strong>Engineering</strong> <strong>Works</strong> for<br />

these changes?<br />

On the whole, the TSR<br />

processing line has not<br />

changed over decades.<br />

However, individual<br />

machines are getting more<br />

efficient and productive. We<br />

strive to innovate our<br />

machinery based on our<br />

experience.<br />

TSR Production Process Flow & Machinery Needs<br />

RMW<br />

<strong>Know</strong> <strong>Your</strong> <strong>Supplier</strong> | JAN <strong>2016</strong>


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