BP ampm Franchising - Aral

p ampm Franchising – www.bpampmfranchise.com
ampm Customers Come in for Breakfast, Maybe Even Brunch. It is the Quick and Satisfying way to "Do
Lunch."
Our "Vision" store format offers an exciting ampm customer experience. The new vision format helps grow the
ampm c-store business with an expanded fountain, coffee and food offer, increased targeted ethnic product
selection and increased selling space at the cooler and checkout counter.
The vision ampm stores are similar to snack-food theme parks. With a bigger selection, more variety, special hot
and cold food stations and beverage bars, ampm offers an extraordinary convenience-store experience. Our "To
Go" dispenser area features baked, grilled and chilled edibles such as salads, fruit cups and sandwiches. A
fresh ampm condiment bar lets customers load up on hot dogs, hamburgers and tasty sandwiches. And to cool
things off, the new "Thirst Oasis" bar boasts 24 different fountain drinks with a choice of "crunch" or cubed ice.
ampm rewards your customers with a place where they can find Convenience Without Compromise.
BP Fuels
BP Fuels Branded Marketer Value Proposition
BP is not your average energy company – we own a powerful and highly visible global brand, which
distinguishes us from the competition. Our network of over 10,000 sites benefits directly from the strength of our
brand and value proposition. BP is firmly committed to its Branded Marketers and we demonstrate it by offering
some of the most advantageous initiatives in the industry.
Innovative offers and programs that help build consumer loyalty, drive traffic to sites, increase revenue and
reduce operating costs are all designed with your needs in mind, including a world class fuels slate and a
powerful credit card portfolio with a growing base.
The following is an overview of our value proposition to you – valuable offers and programs BP has created to
promote the growth of BP Branded Marketers.
Brand
BP offers significant advertising support, regional sponsorship programs and onsite promotions to build brand
awareness, cultivate consumer loyalty and help drive more traffic to BP sites. We utilize radio advertising, direct
and online marketing, as well as events and sponsorships to move consumers to a more purposeful and
intimate interaction with the BP brand.
BP prides itself on the consumer experience. Consumers know when they’re on the road, they can count on BP
for a safe, reliable and clean experience. Through our site evaluation program, we periodically measure and
monitor your brand execution and the consumer experience at your site to ensure we maintain the integrity of
the brand throughout the network.
Fuel Products
BP provides three grades of quality Amoco gasoline: regular, mid-grade (Silver) and premium (Ultimate) in all of
our markets. In an annual nationwide survey of motorists*, consumers have voted Amoco Ultimate® #1 in
quality for more than a decade. This significant, ongoing consumer following brings greater value and
incremental revenue to your site as a BP Branded Marketer. We even guarantee our fuel quality in writing –
with a money back promise – the only major energy company to do so.
© 1996 - 2008 BP Products North America Inc.
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