BP ampm Franchising - Aral

BP ampm Franchising 

www.bpampmfranchise.com

p ampm Franchising – www.bpampmfranchise.com 

About Us ................................................................................................................................ 3 

About Us Overview .......................................................................................................................... 3 

BP ......................................................................................................................................................... 4 

ampm ................................................................................................................................................... 5 

BP Fuels ............................................................................................................................................. 6 

Why BP and ampm? ........................................................................................................................ 7 

Why the Petroleum C-Store Industry? ....................................................................................... 8 

Franchise Support ................................................................................................................. 8 

Franchise Support Overview ........................................................................................................ 8 

Marketing ........................................................................................................................................... 9 

Training ............................................................................................................................................. 10 

Marketing Areas ............................................................................................................................. 10 

Becoming a Franchisee ...................................................................................................... 11 

Franchisee Requirements ........................................................................................................... 11 

Franchise Opportunities .............................................................................................................. 12 

Real Estate Requirements ........................................................................................................... 12 

Frequently Asked Questions ...................................................................................................... 12 

Re-branding to BP ampm: .................................................................................................. 14 

Photo Galleries for ampm ................................................................................................... 16 

Exterior Photos ............................................................................................................................... 16 

Interior Photos ................................................................................................................................ 20 

Car Wash Photos ........................................................................................................................... 28 

Commercial Brokers ........................................................................................................... 30 

International ......................................................................................................................... 30 

About ampm International ........................................................................................................... 30 

Support ............................................................................................................................................. 31 

Requirements .................................................................................................................................. 31 

Diversity ............................................................................................................................... 32 

© 1996 - 2008 BP Products North America Inc. 

- 2 -


About Us 

About Us Overview 

BP has over 25 years operating experience within the Petroleum-Convenience 

store industry. We seek as franchisees, business people with a passion for 

quality and service. With our advanced systems and training solutions, we set 

the standard for quality, brand recognition and leadership within the petroleum 

and convenience store industry. 

BP and ampm are iconic industry brands. We invite you to reap the benefits of 

our success. The BP and ampm brands are well respected names in the 

industry with approximately 326 facilities located in nine states. 

Becoming an ampm franchisee is a serious commitment; however the rewards are immeasurable: 

� Instant brand awareness 

� Strong and stable, world corporate leader 

� Customer focused, performance driven business model 

� Access to our worldwide network 

What Do We Look For in a Franchisee? 

We look for business acumen and a passion for customer service. We are particular about our franchisees 

because they all contribute to our success, one franchise location at a time. We are seeking only top visionaries 

who are committed to building a customer focused and performance-driven business. 

According to the U.S. Department of Commerce, 90 percent of franchised operations are still operating after ten 

years, whereas 82 percent of independent businesses fail. This statistic solidifies the fact that aligning with a 

recognized leader increases the probability of success. 

We invite you to look around our site to better understand this unique franchising opportunity. 

Important Notice: 

None of the communications made through this web page should be construed as an offer to sell any 

ampm franchise in, nor is any such communication directed to, the residents of any jurisdiction 

requiring registration of the franchise before it is offered and sold in that jurisdiction. No ampm 

franchises will be sold to any resident of any such jurisdiction until the offering has been exempted 

from the requirements of, or duly registered in and declared effective by, such jurisdiction and the 

required Uniform Franchise Offering Circular / Franchise Disclosure Document (if any) has been 

delivered to the prospective franchisee before the sale in compliance with applicable law. If you have 

any questions concerning the registration status of ampm franchises in your jurisdiction, please contact 

M.E. Glassman at glassme@bp.com. 

The materials on the Site describe BP's franchise offering. If you wish to be considered, we ask that you 

please complete and submit an expression of interest via our Franchise Inquiry Form. Neither this web 


- 3 -


site, nor your submission of an expression of interest, constitute an offer to sell or to purchase a 

franchise, nor shall it create any contractual or other obligation to one another. 

Also, no BP ampm franchises will be offered or sold in the states of California, Arizona, Nevada, Oregon 

and Washington. For the aforementioned five states, BP does have a separate ARCO gasoline brand and 

ampm Franchise offering. 

Furthermore, while nothing contained herein should be construed as an offer to sell any BP am/pm 

franchise, this web site contains information relating to both the am/pm convenience store franchise 

and the BP branded gasoline offer. 

www.arcoampmfranchise.com 

BP 

BP is of one of the world's leading energy companies with operations on 

six continents and in over 100 countries including North and South 

America, Europe, Asia, Australia, Africa and Russia. BP’s key strengths 

are oil and gas exploration and production; the refining, marketing and 

supply of petroleum products and the manufacturing and marketing of 

chemicals. BP supports all its businesses with high quality research and 

technology. 

The purpose of our business is to provide products that satisfy human 

needs, fuel progress and economic growth and to maintain and invest in a 

sustainable environment. 

Our US Brands Include: BP, ARCO, ampm and Castrol 

Every day, we serve millions of customers around the world. To put this in 

perspective, our business brands - among them BP, Castrol, ARCO, Aral, 

Ultimate, Connect and am/pm - reach nearly as many consumers as Wal-Mart, the world's largest retailer. Each 

brand has its own unique history and heritage and each follows a set of clear and well-defined brand guidelines. 

The BP Brand 

BP is a distinctive, global company with an unshakable commitment to human progress. We serve 

approximately 14 million customers, providing products they need every day. Our products provide the freedom 

to move, to heat, to innovate. We believe this freedom is inseparable from the responsibility to produce and 

consume energy in ways that respect both human rights and the natural environment. Every day ~ 90,000 

employees combine their energy and innovation to build the BP brand. 

Superior marketing capability is essential to BP’s current and future success and enables the company’s 

strategy to sustain profitable organic growth. Our marketing strategy keeps us at the forefront of current and 

new markets and maintains BP’s position as one of the world’s most successful companies. Effective marketing 

leads to better innovation, closer customer relationships and increased value for all stakeholders 

What We Stand For 


- 4 -


The BP brand encompasses all our people, the products we sell, the technologies we develop and the 

relationships we build. We have four core values that emphasize everything we do: 

� Performance Driven - setting global standards 

� Innovative - delivering breakthrough solutions 

� Progressive - always looking for a new and better approach 

� Green - demonstrating environmental leadership and social responsibility 

The ampm Brand is Franchised by BP Products North America, Inc. 

BP aspires to be one of the world's prominent brands, with a sustainable long term future. This is captured by 

the phrase "beyond petroleum", reflecting our brand positioning today and our goals to respond creatively to the 

world's future energy needs. BP is "reinventing the energy business." 

ampm 

A Brand That Stands Apart 

Powerful, distinctive branding is the cornerstone of ampm’s high visibility in the 

convenience-store industry. Wherever our stores are located, ampm enjoys broad 

name recognition as a result of our familiar trademarks and distinctive marketing. 

By combining top brands with our own unique, in-demand offerings, ampm 

franchises will continue to lead in the convenience-store industry. 

� Proprietary offers such as Fast Food, Coffee & Fountain Drinks differentiates ampm from the 

competition 

� Innovative marketing, branding & media advertising helps support business growth 

� The BP ampm Franchise offer is leveraged by BP’s strong gas brand of Amoco fuels 

The World of ampm 

Petroleum – Convenience store growth is an unstoppable force—an evolving industry with high customer 

demand. The BP and ampm brands are uniquely positioned to meet these needs—and to open a world of 

opportunity for you. 

ampm is the convenient place for customers to get meals, drinks and snacks with just the right ambiance. Our 

success depends on your success. At ampm, you will find commitment to excellence and an emphasis on 

respect in how to treat your customers. ampm offers a fast, fun dynamic and rewarding environment. 

With ampm you get a thoroughly distinctive brand and comprehensive support for your business. A key element 

of ampm’s convenience strategy is the delivery of a differentiated and distinctive offer focused on meeting the 

needs of your customers. 

Day or Night, ampm Stores are Always There to Serve Their Customers 

Our success depends on your success. At BP ampm facilities you will find commitment to excellence and an 

emphasis on respect in how we treat our customers and each other. ampm convenience stores offer a fast, fun, 

dynamic and rewarding experience. 


- 5 -


ampm Customers Come in for Breakfast, Maybe Even Brunch. It is the Quick and Satisfying way to "Do 

Lunch." 

Our "Vision" store format offers an exciting ampm customer experience. The new vision format helps grow the 

ampm c-store business with an expanded fountain, coffee and food offer, increased targeted ethnic product 

selection and increased selling space at the cooler and checkout counter. 

The vision ampm stores are similar to snack-food theme parks. With a bigger selection, more variety, special hot 

and cold food stations and beverage bars, ampm offers an extraordinary convenience-store experience. Our "To 

Go" dispenser area features baked, grilled and chilled edibles such as salads, fruit cups and sandwiches. A 

fresh ampm condiment bar lets customers load up on hot dogs, hamburgers and tasty sandwiches. And to cool 

things off, the new "Thirst Oasis" bar boasts 24 different fountain drinks with a choice of "crunch" or cubed ice. 

ampm rewards your customers with a place where they can find Convenience Without Compromise. 

BP Fuels 

BP Fuels Branded Marketer Value Proposition 

BP is not your average energy company – we own a powerful and highly visible global brand, which 

distinguishes us from the competition. Our network of over 10,000 sites benefits directly from the strength of our 

brand and value proposition. BP is firmly committed to its Branded Marketers and we demonstrate it by offering 

some of the most advantageous initiatives in the industry. 

Innovative offers and programs that help build consumer loyalty, drive traffic to sites, increase revenue and 

reduce operating costs are all designed with your needs in mind, including a world class fuels slate and a 

powerful credit card portfolio with a growing base. 

The following is an overview of our value proposition to you – valuable offers and programs BP has created to 

promote the growth of BP Branded Marketers. 

Brand 

BP offers significant advertising support, regional sponsorship programs and onsite promotions to build brand 

awareness, cultivate consumer loyalty and help drive more traffic to BP sites. We utilize radio advertising, direct 

and online marketing, as well as events and sponsorships to move consumers to a more purposeful and 

intimate interaction with the BP brand. 

BP prides itself on the consumer experience. Consumers know when they’re on the road, they can count on BP 

for a safe, reliable and clean experience. Through our site evaluation program, we periodically measure and 

monitor your brand execution and the consumer experience at your site to ensure we maintain the integrity of 

the brand throughout the network. 

Fuel Products 

BP provides three grades of quality Amoco gasoline: regular, mid-grade (Silver) and premium (Ultimate) in all of 

our markets. In an annual nationwide survey of motorists*, consumers have voted Amoco Ultimate® #1 in 

quality for more than a decade. This significant, ongoing consumer following brings greater value and 

incremental revenue to your site as a BP Branded Marketer. We even guarantee our fuel quality in writing – 

with a money back promise – the only major energy company to do so. 


- 6 -


BP is also committed to the development of sustainable fuels and energy. From our $500-million investment in 

the BP Energy Biosciences Institute, to our bio-fuels partnership with DuPont to develop a new category of 

advanced bio-fuels, BP continues to forge the way for future alternative fuel development. 

*2007 Fuel Study Conducted by The NPD Group, Inc. 

Programs 

We are continually developing programs to help increase your revenue and reduce your operating costs. BP’s 

credit card program offers some of the lowest processing fees in the industry and represents over 4 million 

consumer card members who receive incentives for purchases made at BP sites. Rated the best gasoline credit 

card in 2007 by Kiplinger’s Personal Finance for the second year in a row, the BP Visa® Card has succeeded in 

creating a large following of brand loyal consumers. BP also has a fleet card portfolio for business-to-business 

customers and gift card offering to increase traffic at BP sites. We provide access to all the tools and resources 

you need to run your business 24 hours a day, 7 days a week – from credit card reports to financial data to the 

latest information on BP marketing offers and programs – on www.bpconnection.com . 

Local Marketing 

As a BP Branded Marketer, you benefit from innovative marketing initiatives designed to drive consumers to 

your sites. BP runs retail onsite promotions throughout the year which may include sweepstakes components, 

giveaways, and seasonally relevant themes to engage consumers, build loyalty and increase frequency of 

purchases. 

Partnership 

BP wants to ensure you have the resources you need to put the marketing tools and programs we offer to work 

for you in your geographical area, and maximize the site experience for consumers at your site. We have 

Regional Marketing Specialists available to assist you who provide implementation and execution support in 

local markets for marketing programs and sponsorships. 

Why BP and ampm? 

Confidence 

Investment in the BP and ampm brands yield the confidence of knowing 

you're aligning yourself within a dynamic business model. Our respected 

brands lead the petroleum – convenience store industry. 

Experience 

BP has over 25 years of operating experience within the petroleum 

convenience store industry. 

World Class Marketing & Advertising 

Name recognition, corporate managed advertising and media, field 

marketing support and promotions to maximize sales. 

Training Programs 

Ours is one of the franchise industry’s most comprehensive. We offer an array of training modules including: 

back office accounting, safety and security, customer service, alcohol and tobacco sales, fast food preparation 

and inventory control. 


- 7 -


Our Franchise Agreements Offer 20-year Terms. 

The Initial Franchise Fee for an ampm franchise is $30,000. We have excellent training programs as well as 

ongoing support to get you started and help grow your business. 

Why the Petroleum C-Store Industry? 

Petroleum and convenience store growth is an unstoppable force - an 

evolving industry with strong customer demand. People are on the go and 

when it comes to either fueling their car or feeding their hunger we 

provide fast service in a clean and friendly environment. So long as 

people drive their car and have a hunger to feed or thirst to quench our 

industry will continue to serve a growing population. 

Innovation and Value 

As an industry innovator, we constantly review new products and 

equipment, searching for new designs, best pricing and quality. And, as 

the industry leader, we see the best of new product innovations and set the standard for new products through 

our purchase and use. Whether it is store equipment or retail convenience products, ampm provides our 

franchisees with a service that allows them to spend more time on the day-to-day operations of their business. 

Franchise Support 

Franchise Support Overview 

We are committed to building upon our position as the leader in the 

Petroleum Convenience Store industry. We offer an opportunity for you to 

achieve the highest potential under the support and infrastructure of an 

ampm convenience store franchise. 

A Shared Effort 

You provide the capital and managerial commitment to start the business, 

and the dedication to make it prosper. We deliver resources required to 

utilize the ampm system and franchisees enjoy all the benefits. Here are 

just some of the ways we're ready to help: 

� Marketing and advertising support 

� Marketing research 

� Specialized training systems 

� Franchise consultants 

� Real estate and site evaluation assistance 

� Building and Decor Specifications 

� Sales planning 

� Accounting and financial management assistance 

� Feedback on your store's performance 

� Advice on product mix 


- 8 -


� Financial assistance may be available for facility construction 

Field Support 

Franchisees have access to a full team of knowledge experts. Area Development Managers, Franchise 

Consultants and Regional Sales Managers are there to support franchisees and help grow the brand. 

Area development managers may assist with real estate and site evaluation, site maps and construction 

designs. The franchise consultants and regional sales managers can provide general business consulting 

support. They are available as your go-to source for most of the general operations and retail questions you 

may have. Their job is to provide feedback and practical solutions to questions pertaining to your daily 

operations. With years of operations experience, we offer a wealth of knowledge to assist our franchisees. 

Marketing 

Superior marketing capability has driven BP’s current success and will be 

the driver of our future success. It is the key enabler of our long term 

strategy, underpinning sustainable organic growth that will keep BP at the 

forefront of current and new markets and maintain BP’s position as one of 

the world’s most successful companies. Effective marketing leads to 

better innovation, closer customer relationships and increased value for 

all stakeholders. 

Marketing and Advertising is a key ingredient for success in any business. 

At BP and ampm, our experience and marketing know-how provides the 

leverage you need to succeed. Our expertise in advertising, store promotions and regional offers creates a 

strong combination for success and a resource you can enjoy on Day One as an ampm Franchisee. Our brands 

hold a high standard for creative highly visible advertising and you reap the benefits of our regional media 

buying power and media relationships. 

Branding 

It is crucial to ensure that the ampm brand represents enticing images in the minds of the convenience-store 

customer. The BP and ampm brands hold a high standard for creative, highly visible advertising. Franchisees 

will benefit from our experience, regional buying power and media relationships. Join a global retail organization 

that has successfully operated franchised petroleum convenience-store operations for over 25 years. 

High Focus P.O.P. Materials 

Point-of-Purchase materials maximize customer interest and stimulate sales. These graphical enhancements 

include an extensive array of exterior and interior promotional signage to help ensure an exciting look for an 

ampm facility. 


- 9 -


Training 

Franchise Management and Employee Training 

As an industry leader we constantly focus on improving our service 

and quality. It all begins with training. We offer some of the most 

comprehensive and thorough training in the franchise industry. 

We train new franchisees in all the key business categories necessary 

to help you become a successful ampm franchise operator. Your 

principal contact will be a team of Training Specialists responsible for 

facilitating classroom instruction and selecting your on-the-job training 

site. The Training Specialists will monitor your progress throughout 

the duration of your training and provide you with an opportunity to 

demonstrate your knowledge of the business. 

New franchisees participate in our comprehensive training program developed to teach you how to operate your 

business utilizing a combination of classroom instruction and self study training in an ampm facility. The ampm 

Initial Franchise Fee includes training for two people at the initial franchisee training program. The initial 

franchisee training program is currently 5 weeks – but the duration is subject to change. The program includes: 

� Health, Safety, Security, Environment 

� Gasoline marketing 

� ampm marketing and merchandising 

� ampm promotion implementation 

� Customer service 

� Food safety 

� Fast-food preparation and service 

� Sanitation and housekeeping 

� Inventory control 

� Back-office accounting and financial management 

� Responsible alcohol and tobacco sales 

Store Manager Training 

If you own more than one ampm facility, a minimum of one full time employee for each store is required to 

successfully complete the ampm initial franchisee training program. This program provides the necessary 

elements an operational / entity designee will need to operate an ampm facility as the primary manager. 

Marketing Areas 

BP and ampm Convenience Store Markets: 

BP ampm operates in the marketing areas of Atlanta, Chicago (including 

northwest Indiana), Cincinnati, Cleveland and Orlando. In the Western 

states of California, Arizona, Nevada, Washington and Oregon, BP has a 

separate ARCO branded gasoline offer combined with the ampm 

franchise concept 


- 10 -


www.arcoampmfranchise.com 

Important Notice: This does not constitute an offer of an ampm Franchise, which can only be made with a 

Uniform Franchise Offering Circular. 

Becoming a Franchisee 

Franchisee Requirements 

Candidacy Requirements 

ampm Convenience Stores 

What We Look for in a Franchisee 

Franchise candidates will be evaluated based on business abilities 

and experience, personal drive for success and financial strength. 

General Criteria 

ampm convenience-store franchises are available for ambitious and 

entrepreneurial individuals willing to assume the risks — and eager to 

reap the rewards — of owning their own business. You must be ready 

to make a full commitment to the business. As an owner of the 

business, you must put forth a full time commitment and attention to the key business drivers. Becoming an 

ampm franchisee requires being prepared to make a significant financial commitment therefore requiring an 

equal commitment of your time and energy. 

Here are some, but not all, additional requirements that you must meet: 

� U.S. citizenship, or permanent resident alien status with a minimum age of 21 years old 

� Personal participation in operating a retail facility 

� Successfully complete all training requirements 

� English language proficiency 

� Good credit record / credit history evidenced by prompt payment of all financial obligations 

� Total estimated investment: $2,583,616 - $6,661,716 (including estimated real estate costs) 

� Estimated liquid capital required $700,000 - $1,000,000 

� Possess an entrepreneurial attitude, creativity and the ability to make sound business decisions 

� Ability to create and implement a comprehensive business plan 

� Ability to successfully execute ampm franchise operational procedures 

� Excellent project management skills and attention to detail 

� Ability to obtain / qualify for a beer and wine sales license for off-site consumption 

Previous franchise experience is a plus, but not a requirement since we place a high value on a person’s 

business acumen 


- 11 -


Franchise Opportunities 

ampm Convenience Stores 

ampm convenience-store franchises are available for ambitious and entrepreneurial individuals willing to 

assume the risks and eager to reap the rewards of owning their own business. You have a few options to 

choose from: 

� Develop a new to industry ampm facility including land acquisition and construction of the 

improvements 

� Re-brand an existing (non ampm) gasoline c-store facility 

Developing a new to industry ampm facility provides an opportunity to select a specific geographical location 

that meets both your needs and meets the site requirements for the ampm franchise. You will have an option to 

access our existing infrastructure including construction project management and architectural design experts to 

help provide a smooth and seamless construction process. You also may be eligible for financial incentives that 

can be applied to the construction costs. 

Re-branding of an existing (non ampm gasoline c-store facility) is another option you may investigate.* In the 

re-branding construction process, you will have an option to access our existing infrastructure including 

construction project management and architectural design experts. You also may be eligible for financial 

incentives that can be applied to the construction costs. 

* Nothing contained herein shall be construed as providing any legal advice including but not limited to any 

advice pertaining to any contractual and/or legal obligations that you may have with your existing supplier or 

other party and you are hereby highly encouraged to seek such advice. 

Real Estate Requirements 

Preferred Real Estate Site Specifications 

� Hard corner with a 40,000 - 60,000 square foot pad 

� 30,000 + Accessible daily traffic count @ intersection 

� 18,000 + Daytime population (2 mile radius) ; 13,000 + Households (2 mile radius) 

Frequently Asked Questions 

What are the Business Qualifications for Becoming an ampm Franchisee? 

The following are a few qualities we look for in selecting franchisees: 

� Entrepreneurial spirit with the ability to manage, motivate and lead 

people 


- 12 -


� High personal integrity with a full time commitment toward building the business 

� Willingness to learn all necessary components of operating an ampm franchise 

� Ability to create and implement a comprehensive business plan 

� Ability to successfully execute ampm franchise operational procedures 

� Excellent project management skills and attention to detail 

What are the Real Estate Specifications for an ampm Franchise Branded Location? 

Preferred real estate site specifications for an ampm franchise: 




What are the Minimum Financial Requirements to Obtain a Franchise? 

The estimated liquid capital required is $700,000 - $1,000,000 based on an estimated investment of $2,583,616 

- $6,661,716 which includes the costs for real estate. A good credit record / credit history is also required, 

evidenced by prompt payment of all financial obligations. 

Will BP Finance the Cost of Developing Franchises? 

We offer some assistance and incentives for qualifying candidates. You can learn more about this if you qualify. 

Are There Opportunities in My Geographic Area of Interest? 

BP ampm operates in the marketing areas of Atlanta, Chicago (including northwest Indiana), Cincinnati, 

Cleveland and Orlando. For specific opportunities, please contact the BP ampm supplier in those areas. 

What is the ampm Initial Franchise Fee? 

$30,000 for a 20 year franchise 

What is the Monthly Royalty Fee? 

Please contact the BP ampm supplier in your area of interest for preliminary information. 

What are the Required Advertising and Promotion Fees a Franchisee Must Pay? 

Please contact the BP ampm supplier in your area of interest for preliminary information. 

What Can I Expect to Make as an ampm Franchisee? 

We do not give out earnings claims and encourage all potential franchisees to employ a full due diligence 

process in evaluating a potential ampm franchise. This could include investigating all sources of information, 

including all industry information and trends available from various third party sources such as NACS. 

Does the ampm Franchise Require Training for its Franchisees? 

Yes, currently our five week training program features in-class sessions with professional trainers and hands-on 

experience in an ampm facility. 

What Type of Support Can I Expect as an ampm Franchisee? 

Our goal is to offer our franchisees a fully comprehensive training program that teaches them the necessary 

elements for petroleum c-store retail store operations. The program includes merchandising and inventory 

control, accounting and financial management, personnel management and sales promotion. The training 

categories include: 

� Health, Safety, Security and Environment 

� Gasoline marketing 


- 13 -


� Marketing and merchandising 

� Promotion execution 

� Customer service 

� Food safety 

� Fast-food preparation and service 

� Sanitation and housekeeping 

� Inventory control 

� Back-office accounting and financial management 

� Responsible alcohol and tobacco sales 

How Can I Receive Demographic Information on a Particular Area? 

Our Franchise Development Managers and Area Development Managers can provide demographic and market 

data. 

How is Amoco Ultimate Rated by Consumers? 

In an annual nationwide survey of motorists*, consumers have voted Amoco Ultimate® #1 in quality for more 

than a decade. *2007 Fuel Study Conducted by The NPD Group, Inc. 

Does Amoco Ultimate Premium Meet the Automakers' "Top Tier" Standard? 

In terms of cleaning formula, Amoco Ultimate meets the Top Tier program specifications. Top Tier is only about 

cleaning formula and is not a comprehensive measure of fuel quality or performance. Amoco Ultimate goes 

beyond Top Tier by removing deposit-forming impurities at the refinery, exceeding industry standards for 

drivability. 

Re-branding to BP ampm: 

For 25 years, ampm has successfully recruited franchisees with experience in the gasoline convenience store 

industry. We seek talented operators who would like to convert or expand their portfolio to our brands. 

Key Benefits 

1. Area Bonus Program for qualified applicants to finance conversion construction costs 

2. Strong brand recognition and brand equity in both the BP gasoline and ampm franchise 

3. Comprehensive ampm training program 

4. 25 years of experience in the gasoline convenience retail industry 

Re-branding to ampm is as easy as 1-2-3. 

1. Before you get started, ask yourself if ampm is the right business for you. You must have a passion for 

operating your own business and the ability to make your customers the most important focus of your 

business.* 

2. Basic requirements: 


- 14 -


� $250,000 - $500,000 in liquid capital 

� Provide a site plan indicating the existing placement and dimensions of on-site improvements. 

The desired site should have the following characteristics: 

� Minimum of six Multiple Product Dispensers or your facility can accommodate 6 MPDs 

� Minimum of a 1,500 sq. ft. building for our ampm brand. 

3. Contact the BP ampm supplier in the appropriate marketing area regarding an application for 

evaluation. 

It’s that simple. 

*Note: Please contact your legal counsel to determine your eligibility for re-branding your existing facility. 


- 15 -


Photo Galleries for ampm 

Exterior Photos 


- 16 - 

Exterior view of an ampm store 

Exterior view of an ampm store



- 17 - 






- 18 - 






- 19 - 




Interior Photos 


- 20 - 

Entrance of an ampm store 

Cashier at an ampm store



- 21 - 

Cashier at an ampm store 

Displays at an ampm store 

Coffee area at an ampm store



- 22 - 

Coffee area at an ampm store 

Baked goods at an ampm store 

Baked goods at an ampm store



- 23 - 

Condiment bar at an ampm store 

Prepared foods at an ampm store 

Prepared foods at an ampm store



- 24 - 

Hot foods at an ampm store 

Condiment bar at an ampm store 

Soft drink fountain at an ampm store



- 25 - 

Soft drink fountain at an ampm store 

Soft drink fountain at an ampm store 

Refrigerated cases at an ampm store



- 26 - 

Snacks at an ampm store 

Snacks at an ampm store 

Cashier with customer at an ampm store



- 27 - 

Food and refrigerated cases at an ampm 

store 


store 


store


Car Wash Photos 


- 28 - 

Cashier with customer at an ampm store 

Car entering the car wash of an ampm store



- 29 - 

Car being washed by the car wash of of an 

ampm store 

Car being washed by the car wash of an 

ampm store 

Car being washed by the car wash of an 

ampm store


Commercial Brokers 

BP does not directly contract for real estate. If you have a site that you believe meets our criteria for an ampm, 

please contact the BP ampm supplier in the appropriate marketing area. To review our real estate site 

specifications: 

ampm Preferred Real Estate Site Specifications 




For vendor relations and general non-franchise questions, please call (800) 322-2726 

International 

About ampm International 

Note: The information contained in the ampm International section of this web site pertains only to the 

ampm International Franchise Opportunity. It does not apply to the ampm franchises in the United 

States which are subject to different franchise offering circulars. 

With over 25 years of franchise experience, our customer driven business model combined with our ampm 

brand offers the Master Franchisee a business opportunity to compete within the convenience store industry. 

Our long-term International Master Franchise associations are built on flexible terms that foster our licensees' 

entrepreneurial spirit. 

The very first ampm store opened its doors in California, USA in the late 1970’s. Today we have approximately 

3,000 ampm stores on three continents processing millions of transactions annually. The ampm International 

franchise concept can either be stand-alone (non-petroleum) or combined with a petroleum retail facility. There 

are ~ 1,300 ampm stand-alone convenience stores in Japan. Most of the ~ 80 ampm sites in Mexico, ~ 620 

ampm sites in Brazil and ~ 900 sites in the United States have retail petroleum facilities combined with the 

ampm convenience store concept. 

Important Notice: 

None of the communications made through this web page should be construed as an offer to sell any 

am/pm mini market franchise in, nor is any such communication directed to, the residents of any 

jurisdiction requiring registration of the franchise before it is offered and sold in that jurisdiction. No 

am/pm mini market franchises will be sold to any resident of any such jurisdiction until the offering has 

been exempted from the requirements of, or duly registered in and declared effective by, such 

jurisdiction and the required Uniform Franchise Offering Circular / Franchise Disclosure Document (if 

any) has been delivered to the prospective franchisee before the sale in compliance with applicable law. 


- 30 -


If you have any questions concerning the registration status of an am/pm mini market franchises in your 

jurisdiction, please contact M.E. Glassman at glassme@bp.com. 

The materials on the Site describe BP's franchise offering. If you wish to be considered, we ask that you 

please complete and submit an expression of interest via our Franchise Inquiry Form. Neither this web 

site, nor your submission of an expression of interest, constitute an offer to sell or to purchase a 

franchise, nor shall it create any contractual or other obligation to one another. 

Support 

A Master Franchise provides numerous advantages over a standard franchise and can yield multiple streams of 

income. In essence, the Master Franchisee becomes the franchisor for their particular area / country with the 

support of am/pm International Inc. am/pm International Inc. will provide on-going business counsel and support 

in the following critical areas: 

� Business Planning and Consultation 

� Real Estate Assets and Engineering 

� Business & Operations Training 

� Advertising & Sales Promotion 

� Category Management 

� Inventory Management 

� Development of Procedures and Manuals 

� Performance Evaluations and Reviews 

� Financial and Accounting Consultation 

� Project Management 

Being a Master Franchisee provides you access to ampm convenience store retailers throughout the world. This 

global perspective keeps each Master Franchisee current on the latest developments in retailing by providing a 

continual flow of leading-edge marketing programs, ideas and concepts to help improve business efficiencies. 

Requirements 

Requirements to Become a Master Franchisee 

We are looking for Master Franchise applicants who can bring their financial resources, local market knowledge 

and operating commitment necessary to establish a thriving convenience store enterprise in areas outside the 

continental United States. We currently have established Master Franchisees in Brazil, Japan and Mexico. All 

other international markets are potentially available for experienced Master Franchisees including Alaska and 

Hawaii in the United States. 

The primary role of the Master Franchisee is to develop their geographical area either by selling franchises and 

providing support to the franchisees in their respective territory and / or by building and operating their own 

ampm locations. 

In summary, we are looking for Master Franchisees with: 

� Excellent Retail Marketing Experience 


- 31 -


� A Proven Track Record in Business Management 

� A Solid Business & Financial Plan 

� Aggressive Investment & Growth Goals 

� Access to Investment Capital 

If you have the qualifications and are up to the challenge of becoming a Master Franchisee, then we request 

that you complete and submit a franchise profile by using the attached link. 

Diversity 

BP is committed to increasing diversity within our franchisee network. We have offered a franchise 

model (through the ARCO ampm brand) in Western states for many years. 

In 2006, we began expanding the am/pm franchise model to marketing areas east of the Rockies. BP's ampm 

franchise offer includes BP-branded retail gas stations with the ampm convenience store concept. 

As we network with potential Franchisees, we are actively reaching out to minority and women entrepreneurs 

who may have an interest in our business. Investors will benefits from BP's strong brand recognition and the 

support system that comes with being a BP franchisee. 

BP currently offers the ampm franchise in the following marketing areas: 

BP Branded Fuels and ampm Convenience Offer East of Rockies: 

Florida, Georgia, Illinois, Indiana and Ohio 

ARCO Branded Fuels and ampm Convenience Offer West of Rockies: 

Arizona, California, Nevada, Oregon, Washington 

Parties that are interested in becoming a BP ampm franchisee or would like to obtain additional information on 

our diversity initiative in franchising should contact Michael Glassman, National Franchise Development 

Manager by e-mail at glassme@bp.com or by phone at 714 693-7739. 


- 32 -

BP ampm Franchising - Aral

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?