ORIENTAL FOOD REPORT

15
For Vietnamese food, the role of the
restaurant is even more dominant,
used by 80% of those who like eating
the food nowadays, compared to only
around 1-in-5 who use takeaway or
delivery, and just 30% who cook
from scratch or buy ready meals.
30%
cook Vietnamese
from scratch or
buy ready meals
Japanese/sushi has been more
successfully developed in a
ready-meal format by the grocery
market. Here, although 68% of
those who like eating the cuisine
do so at restaurants, and only 18%
use takeaway or delivery, 44% say
they buy ready meals (or often in
the case of sushi, ready to eat),
the highest figure of any of the
Oriental foods, including Chinese.
buy Japanese
ready meals
regularly
Chinese food still reflects the
traditional strength of the
Chinese takeaway, used by
three quarters of all Chinese food
eaters, compared to 52% who use
restaurants. It is the only Oriental
cuisine where restaurants are not
the most commonly used channel.
of
Chinese
food eaters
enjoy takeaways
Restaurants dominate Oriental food, but despite
all the excitement and innovation at the leading
edge of the market, we must not forget that the
British consumer is still highly attached to the
Chinese takeaway.
Wing Yip | Oriental Food Report 2016 Wing Yip | Oriental Food Report 2016