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ORIENTAL FOOD REPORT

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3<br />

CONTENTS<br />

Foreword pg 5<br />

Look East – The Evolution and Expansion pg 6<br />

of Oriental Food<br />

1. A Market of Scale pg 8<br />

2. The Central Role of the Restaurant pg 12<br />

3. A Flavour Hit pg 16<br />

4. A Voyage of Discovery – Beyond ‘Chinese’ pg 22<br />

5. Japan – The Rising Star pg 24<br />

6. The Role of the Capital pg 26<br />

7. The Significance of Travel pg 28<br />

8. Social Eating pg 32<br />

9. Can’t Cook/Won’t Cook? pg 33<br />

10. The Missed Market: Pubs pg 34<br />

To Sum Up pg 38<br />

Foodie Favourites pg 39<br />

Wing Yip | Oriental Food Report 2016 Wing Yip | Oriental Food Report 2016

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