ORIENTAL FOOD REPORT
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3<br />
CONTENTS<br />
Foreword pg 5<br />
Look East – The Evolution and Expansion pg 6<br />
of Oriental Food<br />
1. A Market of Scale pg 8<br />
2. The Central Role of the Restaurant pg 12<br />
3. A Flavour Hit pg 16<br />
4. A Voyage of Discovery – Beyond ‘Chinese’ pg 22<br />
5. Japan – The Rising Star pg 24<br />
6. The Role of the Capital pg 26<br />
7. The Significance of Travel pg 28<br />
8. Social Eating pg 32<br />
9. Can’t Cook/Won’t Cook? pg 33<br />
10. The Missed Market: Pubs pg 34<br />
To Sum Up pg 38<br />
Foodie Favourites pg 39<br />
Wing Yip | Oriental Food Report 2016 Wing Yip | Oriental Food Report 2016