ORIENTAL FOOD REPORT

7
LOOK EAST
The evolution and
expansion of Oriental food
Chinese restaurants have been
in the UK for more than 100
years. It’s our oldest international
cuisine, and has paved the way
for the increasingly enthusiastic
adoption of foods from other
Far Eastern nations by the
British consumer.
In 2015, market analysts, Mintel
described a “growing interest in
Oriental cuisine” underpinned
by “...Chinese cuisine’s ability
to endure in the UK market,
despite the plethora of cuisines
that are now available to Brits in
supermarkets and restaurants”,
adding that “Chinese remains
popular with a majority.”
But the Oriental food market
is rarely researched in detail.
For that reason Wing Yip has
commissioned this extensive
piece of bespoke consumer
research, conducted by Populus
and augmented by 19 expert
interviews with key players in this
market, and with authoritative
observers of it.
This combined approach brings
fresh, new evidence-based
insights to this dynamic, diverse
and developing market; insights
that we have organised around
10 key themes.
“Chinese remains
popular with
a majority”
Mintel, Market Analysts
Wing Yip | Oriental Food Report 2016
Wing Yip | Oriental Food Report 2016