FOCUS; Japan Franchise Market
Insights into the japan Franchise Market. Contents: Overview of Japan franchise Industry: Japanese consumers Japanese tastes The Way In-How to Enter Japan Benefits of opening a franchise in Japan Japan Franchise Law Japan Hot franchise sectors Do you have to open your franchise in Tokyo? Understanding Japanese business manners
Insights into the japan Franchise Market.
Contents:
Overview of Japan franchise Industry:
Japanese consumers
Japanese tastes
The Way In-How to Enter Japan
Benefits of opening a franchise in Japan
Japan Franchise Law
Japan Hot franchise sectors
Do you have to open your franchise in Tokyo?
Understanding Japanese business manners
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<strong>Japan</strong> <strong>Market</strong><br />
Final Thoughts.<br />
The Bottom Line<br />
The sophistication, infrastructure, economy and amount of<br />
spending can not be surpassed in Asia. The consumers are open<br />
to exciting new experiences yet there are still few brands in<br />
<strong>Japan</strong> compared to other Asian countries. One reason for this<br />
could be the language problem, however with the number of<br />
potential partners in <strong>Japan</strong> who have overseas experience and<br />
the drive by the government to globalise more, this should not<br />
be seen as a barrier to entry.<br />
To conclude: The underlying wealth and the size of the market<br />
means <strong>Japan</strong> has to be on every franchisor's radar as an entry<br />
point into Asia. With the right knowledge and targeting a brand<br />
can become successful and quickly expand across <strong>Japan</strong>; if a<br />
brand becomes trendy, <strong>Japan</strong> can generate enormous rewards.<br />
<strong>Franchise</strong> Meets reckons 8/10.
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