FOCUS; Japan Franchise Market
Insights into the japan Franchise Market. Contents: Overview of Japan franchise Industry: Japanese consumers Japanese tastes The Way In-How to Enter Japan Benefits of opening a franchise in Japan Japan Franchise Law Japan Hot franchise sectors Do you have to open your franchise in Tokyo? Understanding Japanese business manners
Insights into the japan Franchise Market.
Contents:
Overview of Japan franchise Industry:
Japanese consumers
Japanese tastes
The Way In-How to Enter Japan
Benefits of opening a franchise in Japan
Japan Franchise Law
Japan Hot franchise sectors
Do you have to open your franchise in Tokyo?
Understanding Japanese business manners
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<strong>Japan</strong> <strong>Market</strong><br />
Overview of the <strong>Market</strong>.<br />
At a Glance<br />
<strong>Japan</strong>’s economy is recovering moderately with the economic<br />
growth forecast for 2014 at 1.4%. Consumer confidence is<br />
strong and consumption has been supported by limited to no<br />
individual debt.<br />
Due to the size, status and<br />
sophistication of the <strong>Japan</strong>ese<br />
market, it is regarded as a<br />
trend-setter and origin of content<br />
for all Asia. Because of this, <strong>Japan</strong><br />
offers a great test bed for<br />
franchisors wishing to enter Asia<br />
as a whole.<br />
The World Bank reported that<br />
consumption in 2012 was 61% of<br />
GDP.. Retail food sales were just<br />
shy of $500 billion and<br />
expenditure was $3,735 per<br />
capita, representing the second<br />
biggest expense behind housing.<br />
In October 2012 there were 1,286<br />
franchising chains with 245,263<br />
outlets. 2012 total sales were<br />
¥22.2 trillion equating to around<br />
10% of overall retail sales.<br />
In order, the biggest sectors:<br />
1. Retail.<br />
2. Convenience store.<br />
3. Restaurant.<br />
4. Service sector.<br />
Approximately 39.6% of total<br />
turnover at franchised outlets is<br />
from convenience stores (CVS)<br />
and about 18.1% from food<br />
service chains. The biggest<br />
growth (14% increase)<br />
2011-2012, was seen in the<br />
internet and TV shopping<br />
sectors.<br />
Key <strong>Franchise</strong> Points<br />
* 23% of household expenditure goes on food compared to<br />
5-7% in the US and 10-12% in Europe.