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FOCUS; Japan Franchise Market

Insights into the japan Franchise Market. Contents: Overview of Japan franchise Industry: Japanese consumers Japanese tastes The Way In-How to Enter Japan Benefits of opening a franchise in Japan Japan Franchise Law Japan Hot franchise sectors Do you have to open your franchise in Tokyo? Understanding Japanese business manners

Insights into the japan Franchise Market.

Contents:
Overview of Japan franchise Industry:
Japanese consumers
Japanese tastes
The Way In-How to Enter Japan

Benefits of opening a franchise in Japan
Japan Franchise Law
Japan Hot franchise sectors
Do you have to open your franchise in Tokyo?
Understanding Japanese business manners

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<strong>Japan</strong>'s Regions<br />

Do you have to open your franchise in Tokyo?<br />

Kansai:<br />

Kansai<br />

The Kansai region in western <strong>Japan</strong> is the second most important<br />

economic centre and has the second largest population. Kansai<br />

consists of Kyoto, Mie, Osaka, Hyogo,Wakayama, Shiga, Nara, Fukui,<br />

Tokushima and Tottori prefectures. Kansai would rank as the world's<br />

11th largest economy if compared to the world's leading economies.<br />

Kansai's Gross Regional Product (GRP) is $917 billion.<br />

Kansai covers only 12% of <strong>Japan</strong>'s total land area but has a population<br />

of almost 25 million people concentrated in the cities of Osaka, Kobe<br />

and Kyoto. The biggest city is Osaka with a population just shy of 3<br />

million and has an international airport. Consumers in Kansai are very<br />

receptive to new ideas hence the traditional <strong>Japan</strong>ese saying that you<br />

should go to Kansai to see what the rest of <strong>Japan</strong> will soon be buying.<br />

Successful foreign firms such as Procter & Gamble use the Kansai area<br />

as a test market for launching new products in <strong>Japan</strong>.<br />

236 foreign-affiliated companies maintained their <strong>Japan</strong>ese<br />

headquarters in the region. Osaka offers benefits to foreign<br />

corporations to set-up in the region, such as the country's first 'zero<br />

local tax' system.

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