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20 October 2015 Photonics in France: President Hollande visited “l’Institut<br />
d’Optique”<br />
20 October 2015 The Italian laser that for the first time in the world measured<br />
the ozone layer above Antarctica<br />
6 November 2015 Laser system for rocket ignition supports Europe's access to<br />
space<br />
France<br />
Italy<br />
Austria<br />
End user trade media<br />
The <strong>Photonics21</strong> secretariat started a cooperation with a journalist responsible for editing photonics<br />
impact stories and tailoring them towards different end user trade media, for example, in the field of<br />
health, manufacturing and the automotive industry.<br />
<strong>Photonics21</strong> Twitter – social media channeling<br />
<strong>Photonics21</strong> communicated the latest news, impact stories and events via twitter. The national<br />
technology platforms for photonics as members of the EuroPho21 project consortium were asked to use<br />
the hashtags #PhotonicsPPP and #PhotonicsRegio when communicating relevant information via their<br />
twitter account., <strong>Photonics21</strong> started cooperation with the coordinators of the other Photonics PPP CSA<br />
projects funded under Horizon 2020 and FP7 and asked them to use #PhotonicsPPP and #PhotonicsRegio<br />
jointly when communicating their project activities. <strong>Photonics21</strong> currently has 1557 followers on its<br />
twitter account.<br />
<strong>Photonics21</strong> website - the central photonics communication platform<br />
The <strong>Photonics21</strong> website was constantly updated and provided latest information on photonics news,<br />
events as well as reports and presentations for available to download. Furthermore, the main page is<br />
connected to the live <strong>Photonics21</strong> twitter account so that the website user can inform on latest<br />
<strong>Photonics21</strong> tweets.<br />
In addition to this an alert function was set up on the <strong>Photonics21</strong> website. It provides each user the<br />
opportunity to subscribe and to receive a <strong>Photonics21</strong> notification once a week on latest news, events,<br />
European calls, photonics summer schools as well as jobs and internship positions. Furthermore, the<br />
website was adapted to the new <strong>Photonics21</strong> – PPP design and key visual.<br />
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