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Photos by Christian Arevalo<br />

themselves,” she says. Though there may have been<br />

some small hurdles, she’s building the new business<br />

from the ground up and seems to be gaining momentum<br />

and positive feedback.<br />

Aispuro did a live sewing event alongside Lawless<br />

Denim and GROWop for “Fashioned in America” at<br />

Phoenix Art Museum in 2014. “I like the idea of creating<br />

something that is for no specific body type, no<br />

specific age group—just something you could throw<br />

in a suitcase and then take it out and style it any way<br />

you want,” she says.<br />

In her design process, she does a lot of draping.<br />

She also tries to utilize as much of the fabric as she<br />

has. She recently designed a black silk kimono-like<br />

wedding dress for a client. It was a unique order,<br />

she says, and she doesn’t always do formalwear. Aispuro’s<br />

last collection was based around a lot of lace<br />

appliqués, some sewn on top of others. But for next<br />

collection she is working on designs based around<br />

embroidery. She likes to embrace handiwork and create<br />

pieces with more of an artisan feel.<br />

With Arte Puro, she and her cousin travelled to Oaxaca<br />

and studied hand-embroidery, natural dying and<br />

other more organic processes. In the garment district<br />

in New York she picked out smaller businesses and<br />

got familiar with the workers. “I tried to find little<br />

shops like G & R Fabric Inc. on 39th Street in New<br />

York. When I worked at Marquesa, they would send<br />

me to this place called Spandex World,” she says.<br />

“That is where I source a lot of the fabrics I am currently<br />

working with.”<br />

According to a recent article in the Atlantic titled<br />

“Is This the End for Fashion Week?” many fashion<br />

houses are abandoning the concept of planning the<br />

release of designs around seasons. Many are also<br />

turning away from the authoritative dictates such as<br />

the season color and choosing to go with smallerscale,<br />

limited runs and exclusives.<br />

“At first living in New York during Fashion Week was<br />

fun and exciting, but after a couple years, it was<br />

like, ‘Get me out of here!’” Aispuro says. “I guess I<br />

consider myself a bit of a rebel. When I see what is<br />

going on, I’m like: ‘What can I do different?’ I always<br />

try to do my own thing.”<br />

“I have a lot of repeat customers,” she says. She<br />

talks about working on a specific wedding dress and<br />

how the same customer then wanted something<br />

for her anniversary. “When I think about it, word of<br />

mouth is what has kept me relevant,” she says.<br />

Aispuro doesn’t like to put out duplicates of garments<br />

cut from the same design or of the same color. She<br />

likes to change the cut or embroidery each time, so<br />

that each piece is truly bespoke. Finally, she says<br />

that true fulfillment for her comes from hearing that<br />

she has inspired other people. Circling back to the<br />

aunt who originally inspired her, she says she loves<br />

working with her young niece Sofia Taglienti, who is<br />

16 and a student at Metro Arts. Taglienti sometimes<br />

works as Aispuro’s assistant while learning the ropes<br />

of the artisan fashion trade.<br />

Lately Aispuro has been getting recognized for her<br />

hard work. Last year she was a finalist for a Phoenix<br />

New Times’ Big Brain award for local creatives. Her<br />

work was also included in Italian Vogue online, and<br />

she was recently profiled in Vogue UK.<br />

Aispuro says that her plan for Phoenix includes a<br />

fashion presentation (not the same as a show) at the<br />

Fourtoul Brothers’ space later this year.<br />

leonoraispuro.com<br />

@leonoraispuro<br />

notjustalabel.com/designer/leonor-aispuro-privatecollection<br />

JAVA 15<br />

MAGAZINE

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