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<strong>The</strong> Linde Spirit<br />
13<br />
1.1 Our vision.<br />
We touch and improve the lives of billions of people through the jobs, capability and wealth<br />
created by our core activities across the world, as well as through the products and services we<br />
supply to our customers across a wide range of industries, from steelmaking to food production<br />
and distribution.<br />
We have the ability to make even greater differences to the world through innovative solutions<br />
in areas such as clean energy, energy efficiency, safer and healthier food processing and distribution,<br />
environmental protection and health care. We will be relentless in our search for new<br />
technologies, applications and services in these and other areas for the benefit of mankind and<br />
our planet. To do this, we need talented and committed people across our range of activities<br />
and we will invest in finding, developing and retaining them and in creating a working environment<br />
in which their talents and energies can be unleashed.<br />
We use the term “leading” in a broad sense. We want to be the leader in our businesses in<br />
terms of profitability, growth, safety, customer service, operational excellence, corporate<br />
responsibility, shareh<strong>old</strong>er value as well as attracting, developing and retaining talented<br />
employees.<br />
We realise that this is a broad set of aspirations, however we will not shy away from continuously<br />
improving until we consistently achieve them.