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30 The Linde Spirit
2.3 Living our culture.
We face difficult choices every day. Some are ethical choices: Is it right and am I comfortable
with it? Others are cultural choices: Does this fit? Would I want the same done to me?
Our foundational principles provide a good starting point for answering these types of
questions.
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Linde will only do business in a safe manner. Ask yourself: Can I do this safely?
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Linde will only do business, execute deals and interact with our external and internal
partners in a way that is ethical and maintains our integrity. Ask yourself: By doing this, will
I retain my integrity and that of the organisation?
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Linde will only do business that is sustainable for the company, its people, our customers,
communities and the environment. Ask yourself: Does this avoid negative long-term
impacts?
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Linde will only do business in a way that maintains respect for others. Ask yourself: Does
this respect the humanity of others?
Our values create a framework for describing our high performance culture.
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How can I put my passion into excelling?
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How can I ensure that my creativity and innovation can benefit external customers?
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Am I empowering individuals and teams who work with me?
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Am I harnessing and leveraging diversity with the richness that a variety of backgrounds,
capabilities, perspectives and approaches can provide?