ResearchDocument
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
RESEARCH DOCUMENT<br />
LOGOS<br />
& BRANDING<br />
A campaign’s driving factor is the logo that represents it. A logo not<br />
only gives a business, company or campaign a face but instills trust<br />
to a viewer.<br />
With a well designed logo, it is highly likely for the potential customer<br />
number to increase as opposed to a logo crafted badly, therefore<br />
leading to the questioning of a company’s values and services.<br />
A well designed logo serves two purposes: visually representing the<br />
entire business through a visual symbol and the name of the company.<br />
The McDonald’s logo is a perfect example. It has become quite<br />
memorable and is a clear representation of the business through the<br />
logo and the text.<br />
A logo can either make or break a business’ success. If approached<br />
and designed the right way, it leads to more returns in multiple ways.<br />
Most top designers including Mash Bonigala, who is a top branding<br />
designer in the UK suggest using the principle “less is more”. The<br />
more simple a logo is, the more chances of it being memorable are in<br />
motion. According to him, a logo doesn’t have to represent the entire<br />
organization or business’goals, but can should possess subliminal<br />
meanings.<br />
47
Change language