QuickerByBike Pitch
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“Quicker by Bike”<br />
Problem:<br />
34% of commutes within Oxford<br />
are by car.<br />
Aim:<br />
Behavioural change: Encouraging<br />
some people to shift from cars to<br />
bikes.
Justification:<br />
Oxford suffers from:<br />
- Congestion<br />
- Poor air quality<br />
- Lack of parking spaces<br />
- Bad health?<br />
The challenge:<br />
To get people out of cars (or busses)<br />
and onto bikes
Commute journeys within Oxford or to Oxford from Oxfordshire<br />
30000<br />
25000<br />
20000<br />
74% of<br />
commutes<br />
from outside<br />
the ring road<br />
15000<br />
Within Oxford<br />
Outside Oxford<br />
10000<br />
5000<br />
34% of<br />
commutes<br />
within<br />
the ring road<br />
0<br />
Car Bus Walk Bicycle
8 mile conurbaton<br />
Park<br />
&<br />
Ride<br />
3 mile / Ring road<br />
Park<br />
&<br />
Ride<br />
Centre<br />
Park<br />
&<br />
Ride<br />
Park<br />
&<br />
Ride
The target group:<br />
Regular trips: COMMUTING.<br />
(As opposed to irregular trips, shopping, leisure,<br />
etc.)<br />
We can’t change everyone . . .<br />
but within the 37,000 CAR COMMUTERS there<br />
should be some people who are close to shifting.<br />
Such as, people for whom there is the<br />
largest time gain to be made from switching<br />
from car to bicycle at any stage of the<br />
journey.
Biking<br />
to JR<br />
10 min 5 min
From here to Carfax<br />
10 min<br />
20 min<br />
500 Kcal<br />
Free<br />
10 Kcal<br />
£ 4.45
Free<br />
500 Kcal<br />
10 min<br />
£ 2.3<br />
10 Kcal<br />
20 min
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