IQ-Magazine-Issue-16

iQ business profile
What does it
take to make a
product?
Gemma Treby speaks to
Justin Seldis, the man behind
the brand, Cigar Traveller
I am always inspired by the people who
have an idea and actually have the tenacity
to develop their idea and bring it to market.
Inspired by his enthusiasm, I knew there
was a story behind this man that we could
all learn from. My biggest findings were,
he’s not too scared to push himself to the
front, and not too high and mighty to put
his salesman’s hat on.
You would think Justin would have a background
in business, perhaps product development or even
marketing, but he doesn’t. That only came later…
“I went to Chetham’s School of Music as a 10 year
old, and stayed there until I was 18. It’s a school for
the musically gifted, and as a result I was playing as a
professional musician, performing in some of the world’s
top venues at a very early age. I got a scholarship to the
Royal Northern College of Music and got my Degree in
Classical Music,” Justin explains.
issue 16 | page 50