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IPTV LANDSCAPE IN ASIA

STUDY OVERVIEW 

Report: IPTV Landscape in Asia 

www.infocom-de.com 

In this report, we will illustrate the different solutions and the different business models of the major 

programmes currently available for the deployment of IPTV in Asia. 

It’s also included an introductory document which provides a general analytical overview of the 

IPTV system. 

INTRODUCTION 

The delivery of entertainment over broadband networks will truly empower the user to gain control 

of the content, accessing services such VoD, Interactive TV, recorded content at provider’s 

remote site and many more. Some parameters will be critical, especially comfort, cost and quality. 

While the comfort of having a plug-and-play solution, with unified billing and services, is evident, 

to achieve adequate cost and quality levels will be not so straightforward. If IPTV will be critical 

for the success of triple play, bundled services will have to cost less than the cost of the individual 

services; and the quality will have to be at least comparable to the one of a traditional 

and/or digital TV set, which will require high bandwidth and, consequently, more costly investments. 

IP technology is gaining momentum and aggressive deployment among providers worldwide. 

Telecom carriers can effectively catch the opportunity to use their existing networks as a base 

to distribute entertainment services and, thus, add onto their revenues streams. With ARPU for 

fixed line services falling steadily, telecom carriers must provide additional value-added services. 

And that the hype for IPTV is not understated can be gauged from the fact that all major 

players in the world have jumped on this bandwagon. 

With the convergence of services, and offerings of bundled product with IPTV, the traditional carriers 

will undergo a dramatic change in the product portfolio as well as in the technical solutions. 

The present business models with access lines + transport services are quickly replaced by models 

where a carrier has to offer complete service solutions, which should be, also, individually configurable. 

As such, a carrier will evolve from a technology/connectivity provider to a provider of a 

full plug-and-play service portfolio, containing different components, according to the user. This 

concept will be key also to “link” the user to the provider, in order to increase loyalty, make churn 

less likely and thus, count on a more stable, and consequently profitable, user base. 

Nevertheless, how carriers will come to this point, that is with which technological solution they 

will deliver IPTV is still a major question as, as already noted, carriers search for the solution which 

will minimise the investments needed while not compromising the possibility in the future to add 

even more advanced services. It is now common opinion that ADSL2+ cannot provide enough 

bandwidth for IPTV plans in the future and fibre-based options – whether FTTH or FTTC with VDSL 

providing the final connection – will be required. ADSL2+, with speed up to 6 Mbit/s is enough for 

standard definition TV, Internet access and VoIP service. But in the future, once multiple HDTV 

channels are being provided to each house and the Internet connection is used for bandwidthhungry 

services – such as online gaming – up to 100 Mbit/s per household will be needed. 

© InfoCom GmbH 2006

QUESTIONS TO BE ANSWERED 



• Which are the different solutions and the different business models of the major programmes 

currently available for the deployment of IPTV in Asia? 

• Which are the value-added services that have been implemented together the IPTV offer 

by the operators? Which are the new business models? Which role does the technology 

plays on it? 

• Will be their traditional services integrated? 

• With which technological solution will they deliver IPTV? Does a long-term copper solution 

exists or instead, carriers need to deploy networks based on FTTH? 

• How much will carriers be able to add onto their revenues streams? If triple play must cost 

less than the cost of the individual services and, furthermore, to achieve an adequate 

quality level, more investments are necessary, how will carriers gain their money? 

• Has IPTV fulfilled its promises? Is its development and introduction in the telecom market 

happening as everyone expected? How carriers will come to this point? 

• Which are the requirements, key-steps and procedure for the IPTV eco-system implementation? 

WHO SHOULD BUY THIS REPORT? 

• Incumbent operators – Concise and fast IPTV market overview. Excellent benchmark tool 

to identify the commercial drivers and key players. 

• Broadband operators – Identify new opportunities and best practices for the improvement 

and/or develop of their service/product strategy. 

• Manufacturers and wholesale providers: IPTV identification at the technological level: 

Limitations and identification of future technological needs for the further IPVT service 

development. 

• CATV operators – Identification of potential threats and evaluation of possible alternatives 

to achieve their future targets. 

• Broadcasters – Identification of potential markets and evaluation of the impact of this 

technology in their present market and strategy (competition increment and product 

portfolio diversification). 

• Regulators – Evaluation of the procedures and implications of the IPTV services introduction 

in other telecom markets and which has been the position of the different players 

also at the regulation level in this new telecom services level. 

• Investors and analysts to understand the implication of new services and technology in 

the company evolution and strategy. 

COUNTRY COVERAGE 

China, Hong Kong, Japan, Singapore & South Korea. 

CARRIER COVERAGE 

China Netcom, China Telecom, China Tietong, China Unicom, Cyberworks PCCW Dacom, 

eAccess, Hanaro Telecom, Hong Kong Broadband Networks Ltd (HKBN), Hutchison 

Telecommunications International Limited (HTIL), Jupiter Telecommunications, KDDI, KT 

Corporation, Media Corp, M2B World Pte., NTT group, Pacific Century Cyberworks 

(PCCW),Pacific Internet, Plala networks, Shanghai Media Group, Singapore telecom, Starhub, 

Thrunel & Yahoo! BB. 


TABLE OF CONTENTS -I 

1- Main features of an IPTV system 

1.1 What is IPTV 

1.2 IPTV and its value-added services 

1.3 The IPTV eco-system 

1.3.1 The Video Head End 

1.3.2 The Core/Edge Network 

1.3.3 The Access Network 

1.3.4 The Home Network 

1.3.5 Middleware: The IPTV Enabler 

1.4 Technological options 

2- Why TV over IP 

2.1 Convergence of networks and the development of bundles 

2.2 Rationale for providing triple/multiple play service offers with IPTV 

2.3 Re-shaping of the industry market strategies 

2.4 Reconfiguration of the market landscape 

2.4.1 The traditional “content distribution” value chain 

2.4.2 Role of the telecom carrier in the new “content distribution” value chain 

2.5 Some considerations on future aspects regarding service bundles with IPTV 

2.5.1 Innovative features to offer the content 

2.5.2 The customised content and unicasting 

2.5.3 Micro-reconfiguring of the players 

2.5.4 The technology evolution 

3- IPTV in Asia 

4- Country by Country Analysis 

5- China 

5.1 Broadband service providers and IPTV offers 

5.1.1 China Telecom 

5.1.2 China Netcom 

5.1.3 Shanghai Media Group 

5.2 Laws and regulations 

6- Hong Kong 


6.1.1 Hong Kong Broadband Network Ltd. (HKBN) 

6.1.2 Pacific Century Cyberworks Ltd. (PCCW) and NOW TV 


7- Japan 


7.1.1 Yahoo! BB and BBTV 

7.1.2 KDDI Corporation and Hikari Plus TV 

7.1.3 Plala Networks and 4th Media Service 


8- Singapore 


8.1.1 Singapore Telecom and IDEAS 

8.1.2 StarHub and i.View 

8.1.3 MediaCorp and MediaCorp Online Broadband TV (MOBTV) 

8.1.4 M2B World Pte. Ltd and M2BTV 





TABLE OF CONTENTS -II 

9- South Korea 


9.1.1 KT Corporation 

9.1.2 Hanaro Telecom 

9.1.3 Dacom 

9.2 Laws and regulation 

LIST OF EXHIBITS 

Tab. 1 Difference between Broadband Internet streaming and Broadband TV 

Fig. 2 Key steps of the IPTV eco-system 

Tab. 3 Typical down/up-stream speeds of DSL-based technical options 

Tab. 4 Estimated bandwidth requirements for selected IPTV-based services 

Fig. 5 Content distribution value chain 

Fig. 6 Possible scenarios for the content distribution value chain 

Tab. 7 Total broadband subscribers in China by provider 

Tab. 8 IPTV providers in China 

Tab. 9 Total broadband subscribers in Hong Kong by provider 

Tab. 10 Number of IPTV subscribers in Hong Kong by provider 

Tab. 11 NOW TV IPTV services pricing 

Fig. 12 Evolution of broadband subscriber base per year (1999-2005, million) 

Tab. 13 Total broadband subscribers in Japan by operator 

Tab. 14 IPTV subscribers by operator 

Tab. 15 BBTV service packages 

Tab. 16 Hikari Plus TV IPTV service packages 

Tab. 17 4th Media Service IPTV service packages 

Tab. 18 Total broadband subscribers in Singapore by operator (end-2005) 

Tab. 19 Carriers providing entertainment services on broadband in Singapore 

Fig. 20 Broadband market share of main South Korean carriers (2005) 

Tab. 21 Total broadband subscribers in South Korea by operator (end-2005) 

Tab. 22 List of IPTV service operators in South Korea 

Tab. 23 List of Broadband convergence Network (BcN) 




METHODOLOGY 



Our expertise consists of our ability to deliver an integrated solution to telecommunications, IT & 

multimedia market knowledge. 

INFOCOM’S KNOWLEDGE FLOW 

Strategy activities are supported 

by our permanent in-house information 

system known as Teleseeq. 

This information system provides 

our Strategic Analysts with valuable 

historic data and up-to-date 

information that they use to develop 

custom studies. Teleseeq is a 

close, coherent and consistent 

system, which enables us to provide 

a realistic overview of the market 

and to support our in-depth 

analyses. The output of the 

custom projects feeds then in turn 

into Teleseeq by enriching it and 

fine-tuning the data. 

At the same time our strategy 

activities are further enriched by 

our engineering expertise while providing in return new know-how to the group. This process creates 

InfoCom's knowl-edge flow represented in the previous chart. 

SELECTED REFERENCES 

Operators: 

Belgacom, Botswana Telecom, Deutsche Telekom, France Telecom, KPN, Mobilkom Austria, 

Polkomtel, Swisscom, TDC, Tele2UTA, Telefónica, Ukranian Telecom, etc. 

Regulator & Others: 

Anacom, Citigroup Global Markets Inc., Communications Authority of Thailand, Enterprise 

Ireland, ETRI, European Commission, National Communications Authority of Hungary, The Boston 

Consulting Group, etc. 

ABOUT INFOCOM 

InfoCom is a market research and consultancy company with almost 20 years experience providing 

strategic analyses and planning assistance to stakeholders in the telecommunica-tions, IT 

and multimedia industries. InfoCom’s independent and fact-based analyses highlight trends and 

opportunities, supporting decision makers to understand market dynamics in order to improve 

their competitive advantage. 


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ADDITIONAL PRODUCTS 

• VoIP Consumer 

The objective of the study is to give an overview on marketing strategies and market 

potential for VoIP consumer retail services. 

• Mobile Broadband 

The study analyses the potential of various radio broadband technologies, firstly as compared 

to fixed broadband technologies (in particular DSL) and secondly between themselves. 

FOR FURTHER INFORMATION 

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