COCOONERS - Making It Happen - No 0, February 2016

Cocooners - n° 0 - February 2016
OUR STORY IS YOUR STORY
MAKING SENSE OF
CHANGE
This story is about a leading Italian publishing house, founded in 1931 and focused on economic
and legal books, products and services. The goal of our first intervention, delivered on February
2015, was starting an evolutionary path through a sensitive corporate phase after an important
acquisition. This path is oriented to achieving mastery over tools and techniques that allow a
better management of complexity and variability.
In order to better
describe this case,
we need to introduce
It is in that framework
that we designed this
workshop to start a
Even though it
may seem a very
abstract concept,
we definitely are not.
Examining our “core
identity” we can see
Through the Lego TM
Serious Play TM
(LSP) methodology we
methodology deepens
the reflection process
and supports an
an important concept:
path for all participants
identity is intimately
where the value of our
encouraged them to
effective dialogue –
the Innovation Space.
to define and evolve
connected to our
company comes from.
dive into the identity of
for everyone in the
It can be described as
their group identity,
actions. It’s important
In order to achieve this,
the company, moving
organization. People
an evolutionary terri-
the priority action
to be clear and under-
Cocoon Projects has
from the core identity
of all levels explicitly
tory for organisations,
areas, the change goals
stand “who we are”
chosen to start with a
to what is called the
admitted to have been
driven by three main
and an operational
today. What unequiv-
serious game to help
aspirational identity. In
talking about issues
ideas: leanness, open-
framework to start
ocally represents us,
the participants in
this phase a lot of value
never raised before.
ness and inclusiveness.
working on solutions.
what motivates us and
describing and under-
was created. Based
The LSP technique
They refer respectively
what encourages us to
standing their shared
on research which
helped them to explore
to how people collab-
strive for the better.
group identity: Lego TM
shows that this kind
their mind, even their
orate,cocreate and
It can be characterized
Serious Play TM .
of handson, mindson
unconscious side, and
converse.
by values, for example,
learning produces a
to leverage also their
by technologies that
deeper, more mean-
unexpressed opinions
deeply define us, or
ingful understanding
and feelings.
INNOVATION SPACE
even by something that
IDENTITY
of the world and its
possibilities, the LSP
LEGO TM
SERIOUS PLAY TM
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