ANNUAL REPORT AND ACCOUNTS 2015
Plus500_Annual_Report_15
Plus500_Annual_Report_15
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Chief Executive Officer’s Review<br />
Introduction<br />
We are pleased to announce a strong set of <strong>2015</strong> KPIs<br />
which reflect Plus500’s high profile brand and its robust<br />
business model.<br />
Plus500 had a record number of both New Customers<br />
and Active Customers in <strong>2015</strong>. Whilst marketing<br />
expenses are recognised and paid for when incurred,<br />
these New Customers are expected to contribute to<br />
significant revenue growth and a higher EBITDA margin<br />
in 2016.<br />
Another year of strong revenue growth,<br />
high levels of profitability and record<br />
levels of new and active customers<br />
supported by a strong set of <strong>2015</strong> KPIs<br />
reflect Plus500’s high profile brand and<br />
its robust business model.<br />
Gal Haber<br />
Joint Chief Executive Officer<br />
We continue to be at the cutting edge of platform<br />
technology with new apps being launched such as the<br />
Windows Phone and Apple Watch apps. The majority<br />
of revenues and signups come from mobile devices<br />
which reflects Plus500’s speed of innovation.<br />
We made significant progress enhancing our regulatory<br />
compliance and onboarding processes. We were<br />
pleased that Plus500UK began accepting new UK<br />
customers again in January 2016 and we are not<br />
subject to any regulatory restrictions in each of our<br />
regulated entities.<br />
Overview<br />
Plus500 is pleased to report another year of strong<br />
revenue growth in <strong>2015</strong> and high levels of profitability,<br />
albeit slightly lower than 2014 due to the loss of<br />
revenue in the UK resulting from the remediation<br />
and onboarding procedures issues, additional online<br />
and offline marketing spend one-off regulatory costs<br />
incurred during the year.<br />
Overall, in <strong>2015</strong>, 90% of total revenue was derived from<br />
regulated markets, with the remainder from countries<br />
where the Company operates under a local legal<br />
opinion. The Company continued to gain market share<br />
in the UK and maintained its position as the second<br />
largest CFD provider in the UK5.<br />
10<br />
Plus500 Ltd. <strong>2015</strong> Annual Report