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ANNUAL REPORT AND ACCOUNTS 2015

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Chief Executive Officer’s Review<br />

Introduction<br />

We are pleased to announce a strong set of <strong>2015</strong> KPIs<br />

which reflect Plus500’s high profile brand and its robust<br />

business model.<br />

Plus500 had a record number of both New Customers<br />

and Active Customers in <strong>2015</strong>. Whilst marketing<br />

expenses are recognised and paid for when incurred,<br />

these New Customers are expected to contribute to<br />

significant revenue growth and a higher EBITDA margin<br />

in 2016.<br />

Another year of strong revenue growth,<br />

high levels of profitability and record<br />

levels of new and active customers<br />

supported by a strong set of <strong>2015</strong> KPIs<br />

reflect Plus500’s high profile brand and<br />

its robust business model.<br />

Gal Haber<br />

Joint Chief Executive Officer<br />

We continue to be at the cutting edge of platform<br />

technology with new apps being launched such as the<br />

Windows Phone and Apple Watch apps. The majority<br />

of revenues and signups come from mobile devices<br />

which reflects Plus500’s speed of innovation.<br />

We made significant progress enhancing our regulatory<br />

compliance and onboarding processes. We were<br />

pleased that Plus500UK began accepting new UK<br />

customers again in January 2016 and we are not<br />

subject to any regulatory restrictions in each of our<br />

regulated entities.<br />

Overview<br />

Plus500 is pleased to report another year of strong<br />

revenue growth in <strong>2015</strong> and high levels of profitability,<br />

albeit slightly lower than 2014 due to the loss of<br />

revenue in the UK resulting from the remediation<br />

and onboarding procedures issues, additional online<br />

and offline marketing spend one-off regulatory costs<br />

incurred during the year.<br />

Overall, in <strong>2015</strong>, 90% of total revenue was derived from<br />

regulated markets, with the remainder from countries<br />

where the Company operates under a local legal<br />

opinion. The Company continued to gain market share<br />

in the UK and maintained its position as the second<br />

largest CFD provider in the UK5.<br />

10<br />

Plus500 Ltd. <strong>2015</strong> Annual Report

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