ANNUAL REPORT AND ACCOUNTS 2015
Plus500_Annual_Report_15
Plus500_Annual_Report_15
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Continue to provide high quality Client<br />
Service<br />
<strong>2015</strong> Achievements<br />
• Plus500 leads the industry in mobile platform<br />
client satisfaction and maintained its lead as<br />
being the highest ranked app in the sector by<br />
customers in both Apple’s AppStore and Android’s<br />
Google Play store<br />
• Extended live chat services to include new native<br />
language support worldwide and 24/7 service<br />
• Introduced approximately 500 new financial<br />
instruments<br />
Future Goals<br />
• To develop additional support tools for clients and<br />
optimise the existing ones<br />
• To maintain a loyal trading community and<br />
continue to provide excellent client service that<br />
will be available 24/7<br />
• To improve customer service response time<br />
Extension to new geographies<br />
<strong>2015</strong> Achievements<br />
• Launch of Plus500IL in Israel<br />
(licence application is in process)<br />
Future Goals<br />
• Continue exploring new jurisdictions<br />
Growing the customer base<br />
<strong>2015</strong> Achievements<br />
• Plus500 was the top industry performer in new<br />
customer sign ups<br />
• The Active Customer base increased to c. 137,000<br />
• Attracted about 85,000 new customers<br />
• Doubled aided brand awareness among traders<br />
who intend to start CFD trades in the next 12<br />
months<br />
• Marketing campaigns, including the main<br />
sponsorship agreement with Atlético Madrid FC,<br />
assisted in raising awareness of the Plus500 brand<br />
Future Goals<br />
• Continue marketing the brand in innovative, cost<br />
effective ways to increase awareness and attract<br />
new high value customers<br />
Continuing to trade profitably<br />
<strong>2015</strong> Achievements<br />
• Improvement of 20% in revenues from last year<br />
• Continued to invest in marketing for additional<br />
growth<br />
Future Goals<br />
• Additional growth alongside keeping high margin<br />
profits<br />
Innovative and leading trading platform<br />
<strong>2015</strong> Achievements<br />
• Development of dedicated Windows Phone and<br />
Apple Watch apps<br />
• Launch of new features including new options<br />
CFDs<br />
• Launch of new WebTrader that fits itself to all<br />
resolutions – desktops, tablets and mobiles<br />
• Live chat 24/7 support expended<br />
• Ongoing IT development<br />
Future Goals<br />
• Launching new financial instruments<br />
Plus500 Ltd. <strong>2015</strong> Annual Report 15
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