mums_news_MAY2016

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COLLECTION / MUM’S STORY / FAIR DESIGN & MATERIALS / FLOWERDROPS CHARITY
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FLOWERDROPS - MAKING ART TOGETHER
“ I m p o r t a n t i s
that shades, made
together with people,
stay in public places
where they bring joy and
are seen by many. Or,
they are sold by auction,
and gained money is
given to Charity”, Outi
Puro says.
“FLOWERDROPS IS
A SILENT APPEAL
FOR NOT ONLY
SUSTAINABLE
ART AND DESIGN,
BUT ALSO FOR
OUR COLLECTIVE
RESPONSIBILITY
FOR THE ENVI-
RONMENT.”
- OUTI PURO &
HEATH NASH
By Pauliina Sassali
& Marina Karlova
The idea of Flowerdrops
project first arose
and was realized in 2011.
Flowerdrops project
was initiated by
Mum’s in collaboration
with South African
designer Heath Nash
and supported by the
Aboa Vetus Ars Nova
Museum and Kiasma
Art Museum. In June
2011 streets of Turku
witnessed a joyful but
hardworking process of
public art making. Openair
workshop, which was
opened on the charming
Aura riverside, was
welcoming everyone
to stop by and join the
sustainable design art
event. Children and
grown-ups were offered
to train their creativity
and handwork skills in
making “flowerdrops”
– round-shaped clusters
of little colorful flowers
made of plastic juice
canisters.
As a result of the oneday
public workshop, six
unique Flowedrops were
finished and installed
above the Theater
bridge. They stayed
there till the end of
summer, so that everyone
could enjoy a piece
of public art in Turku,
European Capital of
Culture in 2011.
Each of the flowers
in each of the shade
is unique and made
by a workshop visitor.
Participants decided
themselves where to put
their very own flower.
FLOWERDROPS PROJECT
CONTINUES TO LIVE
So far there has been 13
workshops organized since
the idea of the project was
born: again in Turku, but
also in Rauma, Joensuu and
Helsinki for example. One
of the latest workshops
was held during Helsinki
Design Week in September
2014.
Making a Flowerdrop
is demanding work. It takes
about 1200 one by one
handmade flowers to fill
the shade. Each participant
makes a unique flower.
Some people make only
one with care and stay at
workshop for hours, while
others pop by and stay
for couple of productive
minutes. Nevertheless,
workshops continue as
long as all the shades are
completely flowered and
filled with color.
MUM’s is making
good with goods together
with good people around
the world.
In December 2014 one
flowerdrop was sold in
auction, and gained money
was given to Finnish
Charity.
Two other flowerdrops
will go to SOS-lapsikylä
and Tyttöjen Talo –
NGOs supporting children
and youth.
Outi holding ready Flowerdrops-shade.
It was auctioned and found a new home
in an architect office in Helsinki.
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