MUMs-news-stockists-september17-sprs(1)

Copyright © 2017 Mum’s 

MUM’S FAIR SCANDINAVIAN DESIGN COLLECTION 2017 

THE STOCKISTS’ EDITION v.2 

MEET 

MUM’S at 

MAISON OBJET 

SEPTEMBER 2017! 

GOOD WITH GOODS

D 

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 

MATERIALS / ORIGINAL WOOL / THICK LUXURY WOOL / COTTON RUGS / JUTE & COTTON / SEA PEARL RUGS / BLANKETS & CUSHIONS / WALL HANGINGS / BEAD / STORY OF MUM’S / FAIR DESIGN 

materials 

Thick Luxury Wool 

Cotton 

Jute 

Original Wool 

Glass Beads 

Recycled Cotton 

1 2

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

finnish forest 

These rugs come either in fresh combination of 

black and white or in soft mud and white. 

The choice is yours! 

1. KENNO - Available in any size 

2. VERSO - Width 90 cm. Available in any length. 

(Here 200 cm length shown) 

3. KEKO - Width 90 cm. Available in any length. 

4. NEULANEN - Width 90 cm. Available in any 

length. 

5. DOUBLE KEKO - Width 180 cm. 

6. DOUBLE NEULANEN - Width 180 cm. 

1. 

2. 3. 4. 

5. 6. 

3 4

A 

A 

N 

A 

E 

M 

A 

S 

A 

W 

I 

T 

H 

L 

O 

V 

E 


D 

design by saana ja olli 

1. KOKO IÄKSI - Small 90 cm x 200 cm. 

2. KOKO IÄKSI - Large 170 cm x 240 cm. 

J 

A 

O 

L 

L 

I 

A 

S 

1. 2. 

N 

D 

E 

S 

I 

G 

3. AVARUUSSEIKKAILU 15 - Any size. 

Color: Dark blue, shades of grey and natural white. 


Color: Slightly green, shades of grey and natural white. 

3. 

5. AVARUUSSEIKKAILU 15 - 90 cm x 200 cm. 

Color: Black and white. 


Color: Black and white. 

4. 

J 

A 

O 

L 

L 

I 

5. 

N 

A 

N 

D 

E 

S 

I 

G 

6. 

5 6

U 

A 

S 

S 

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

design by susanna vento 

2. 3. 4. 

1. 

N 

N 

A 

V 

E 

N 

T 

O 

N 

D 

E 

S 

I 

G 

SUOMU SIZE 110 cm x 170 cm OR CUSTOM 

5. 6. 7. 

1. SUOMU - Dark grey 

2. SUOMU - Salmon 

3. SUOMU - Rose 

4. SUOMU - Clay & grey 

5. SUOMU - Deep forest green 

8. 

6. SUOMU - Soft green 

7. SUOMU - Light grey 

KALA SIZE 60 cm x 180 cm 

9. 

8. KALA - Deep forest green 

9. KALA - Soft green 

10. KALA - Dark grey 

- Also available in light grey, see the sample of Suomu 

10. 

7 8

A 

J 

I 

M 

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

design by mum’s & FRIENDS 

SIZES 

S 90 x 200 cm 

M 140 x 200 cm 

L 170 x 240 cm 

XL 200 x 300 cm 

CUSTOM 

1. 1000 AND 2 NIGHTS - Multicolor 

2. 1000 AND 2 NIGHTS - Black and natural 

3. 1000 AND 2 NIGHTS - Midnight blue 

4. SWEET PINKY 

5. NUOTIO 

6. KARELIA - only sizes M, L, XL 

7. 8. 

1. 

2. 3. 

7. MUOVO - Design by Muovo. Natural on mud 

8. MUOVO - Design by Muovo. Black on white 

9. MUOVO - Design by Muovo. White on black 

10. MUOVO - Design by Muovo. Yellow on dark grey 

11. MUOVO - Design by Muovo. Natural on coffee 

12. RAUHA - Green and salmon 

13. RAUHA - Red and blue 

14. RAKKAUS - Only size 160 cm x 200 cm 

9. 

10. 

11. 

A 

L 

O 

U 

E 

K 

A 

R 

I 

N 

D 

E 

S 

I 

G 

4. 5. 6. 

12. 

13. 

14. 

9 10

E 

M 

M 

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

design by mum’s & FRIENDS 

SIZES 

M 

’ 

S 

U 

T 

U 

O 

M 

I 

N 

E 

N 

S 90 x 200 cm 

M 140 x 200 cm 

L 170 x 240 cm 

XL 200 x 300 cm 

CUSTOM 

D 

E 

S 

I 

G 

N 

I 

N 

N 

1. SATU - only sizes M, L 

J 

D 

E 

S 

I 

G 

N 

2. PINTA - Colour 1 Design by Pasi Pänkäläinen 

2. PINTA - Colour 2 




PINTA-RUGS AVAILABLE IN BOTH 

FLAT ORIGINAL WOOL AND THICK 

LUXURY WOOL 

7. CAMPING - Colour 1 

7. 

8. 

9. 

1. 



10. SEASHORE - Colour 1 

11. SEASHORE - Colour 2 

12. LEAVES 

2. 

3. 4. 

M 

’ 

S 

12. 

U 

N 

D 

E 

S 

I 

G 

5. 

6. 

Pinta-rugs available in Mum’s 

Original Wool (flat weave) and 

Thick Luxury Wool (thick pile) 

10. 

11. 

11 12

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

mum’s loves africa 

1. KASSENA- Baby 80 cm x 110 cm 

2. KASSENA - Small 90 cm x 200 cm 

3. KASSENA - Medium 140 cm x 220 cm 

4. KASSENA - Large 170 cm x 240 cm 

Also available in custom size 

Colors: Black, Soft turqoise, Soft orange, 

Soft green 

1. 2. 3. 4. 

The following patterns are available in 

any size. See color samples above. 

5. LIITU / CHALK 

6. CASTLE 

7. CIRCUS 

8. VERKKO / WEB 

9. KOLMIO / TRIANGLE 

10 SIKSAK 

5. 6. 7. 

8. 9. 10. 

13 14

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

thick luxury rugs 

2. 

1. 

3. 4. 

5. 

SIZES 

S 90 cm x 200 cm 

M 140 cm x 200cm 

L 170 cm x 240 cm 

XL 200 cm x 300 cm 

1. BLOCKS / PALASET - Mud 

2. BLOCKS / PALASET - Midnight 

3. VINTAGE BENI 

7. SAVANNI - Design by 

Pasi Kärkkäinen-Tunkelo 

6. 

7. 

15 16 

4. AURORA 

5. VUORILLE - Design by Saana ja Olli 

6. PIIRROS

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

thick luxury rugs 

1. 

SIZES 

S 90 cm x 200 cm 

M 140 cm x 200cm 

L 170 cm x 240 cm 

XL 200 cm x 300 cm 

1. TIGER - Design by Paavo Halonen 

Available in any diameter 

2. 

2. TIGER RECTANGLE 

3. PÄRE - Black on white 

3. 

4. PÄRE - White on brown mix 

5. PÄRE - Black on grey mix 

6. PÄRE - White on silver grey 

4. 

5. 

17 18 

6.

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

cotton rugs 

1. 2. 3. 4. 

SIZES 

S 90 cm x 200 cm 

M 140 cm x 200cm 

L 170 cm x 240 cm 

5. 6. 7. 

1. SADE 

2. TOUKO 

3. SARKA - Black on white 

4. SARKA - White on coffee 

5. AURA 

6. SYYSKUU 

7. KASTE 

8. RUISPELTO 

9. IKIKORPI 

8. 9. 

19 20

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

JUTE & COTTON 

1. 2. 

3. 4. 

1. JUUTTI - Jute, yellow 

2. KUUTTI - Jute, blue 

3. KOLMIOT - Cotton, Design Camilla Engdahl 

4. TIKKUSET - Cotton, Design Camilla Engdahl 

5. PALLOSET - Cotton, Design Camilla Engdahl 

6. REVONTULI - Cotton & leather handles . Bag height ~40 cm 

7. SYLVI - Cotton & leather handles. Bag height ~40 cm 

8. LYYLI - Cotton & leather handles. Bag height ~40 cm 

9. AINO - Cotton & leather handles. Bag height ~40 cm 

SIZES 

S 90 cm x 200 cm 

S+ 110 cm x 160 cm 

M 140 cm x 200cm 

L 170 cm x 240 cm 

XL 200 cm x 300 cm, or custom 

5. 

6. 7. 8. 9. 

21 22

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

sea pearl rugs 

100 % Wool. Available in any size. 

1. Pink pearl 

2. Multicolour 

3. Natural white 

4. Grey & white mix 

5. Green 

2. 

3. 

4. 

1. 

5. 

23 24

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

blankets & cushion covers 

1. 2. 3. 

4. 5. 6. 

Blanket made from wool and cotton. 

Size 100 cm x 150 cm. 

Available with fringe or trimmed hem. 

1. VÅR - Beach sand 

2. RUUDUKAS - Dark chocolate 

3. VINTAGE - Sweets 

4. RISTIKÄS - Chocolate 

7. 8. 

5. VINTAGE - Fresh lemon 

6. VINTAGE - Beach sand 

7. TOWN - Good night 

8. RISTIKÄS - Long morning yellow 

Cushion cover made from wool. 

Sizes 45 cm x 45 cm / 60 cm x 60 cm. 

Mix patterns and colours! 

9. 

10. 

11. 

9. PATTERN 1 - Yellow 

10. PATTERN 2 - Soft clay 

11. PATTERN 3 - Black 

12. PATTERN 2 - Midnight blue 

13. PATTERN 4 - Moss green 

12. 13. 14. 

14. PATTERN 2 - Soft clay 

25 26

E 

N 

I 

A 

R 

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

wall hangings 

3. 

T 

U 

O 

M 

I 

N 

E 

N 

I 

1. 

N 

J 

D 

E 

S 

I 

G 

N 

2. 

Wall hangings made from organic wool. 

Size ~80 cm x 60 cm. 

1. JENNI TUOMINEN - Style 1 



4. RICARDO CAVOLO - Style 1 

5. RICARDO CAVOLO - Style 2 

THICK WOOL - use on the wall or floor! 

R 

D 

O 

C 

A 

V 

O 

L 

O 

5. 

C 

N 

D 

E 

S 

I 

G 

4. 

27 28

D 

A 

E 

M 

W 

I 

T 

H 

L 

O 

V 

E 


BEAD ORNAMENTS 

1. 

4. 

Size: Diam. 10-12 cm 

1. Muru 

2. Ruusu 

3. Pessi 

4. Love 

5. Peace 

5. 

6. Tiger design Paavo Halonen 

2. 

7. Rekku 

2. 

8. Lovers design Jenni Tuominen 

3. 

6. 

9. Peace pink 

10. Peace black 

11. Peace gold 

12. Peace & Love Gift Box ( Peace and 

Love ornaments included) 

7. 

8. 

9. 

11. 

10. 

12. 

29 30

D 

D 

A 

A 

M 

E 

A 

M 

0 

A 

E 

M 

E 

I 

N 

I 

N 

D 

I 

A 

N 

I 

C 

A 

M 

B 

O 

D 

I 

I 

N 

B 

O 

L 

I 

V 

I 

A 

I 

N 

A 

F 

R 

I 

C 

A 

0 

% 

F 

A 

I 

R 

N 

D 

M 

A 

D 

E 

A 

E 

A 

A 

E 

D 

D 

1 

H 

M 

M 

W 

I 

T 

H 

L 

O 

V 

E 


D 

THE STORY OF MUM’S 

By Anna Akhmetova 

Mum’s is a small design 

company based in Finland 

which sells textiles, home 

decor items and jewellery 

within the country and 

abroad. The products are 

designed in Finland in cooperation 

with some of the 

best designers and artists 

in the region and produced 

by skilled artisans in Bolivia, 

South Africa, India and 

Cambodia according to the 

principles of fair trade. 

Outi Puro is a designer, 

an artist, the founder 

and the heart of Mum’s. It 

all started several years ago 

when Outi was working as 

a sculptor and doing her 

communal art project. The 

project consisted of a series 

of baking performances. 

One of them, “52 Sundays”, 

included Outi baking buns 

at home with her kids 

and at Helsinki railway 

station. Another performance, 

called “Baking for 

my long lost friend” lead 

her to Africa in 2006 to 

bake buns for her long 

lost African friend Diane. 

With the help of Diane, 

Outi travelled around 

Africa and met local craftsmen 

and artists. She was 

inspired by their culture 

and their works and also 

realized that they were in 

the same situation as she 

was - trying to combine 

creative work and family. 

Many of the craftsmen 

she met were women with 

children trying to balance 

work with taking care of 

their families. This lead 

Outi to an idea of a collaboration, 

and she designed 

bags which women in 

Africa could make for her 

art project. Over the years, 

this art project turned into 

a sustainable design company 

employing over 40 

people, with Outi being in 

charge of the collection. 

Mum’s slogan is 

“making good with goods.” 

The company works in 

close cooperation with the 

craftsmen and takes into 

account their needs. The 

craftsmen, for example, can 

work from home, which 

eliminates travel costs, 

saves on childcare expenses 

and allows more people to 

join the workforce. Working 

for Mum’s improves 

the quality of their lives 

and creates many new 

opportunities for them and 

their children, who now 

have the possibility to go 

to school and learn how 

to read and write. You can 

read interviews with the 

craftsmen on page 33. 

Mum’s products 

Hi, I’m Outi, mum of 

Mum’s! 

Take a look what has 

happened to Mum’s since 

the beginning from the 

timeline below! 

are simple, joyful, and 

functional, in the best 

traditions of minimalistic 

Scandinavian design. What 

distinguishes them among 

other high quality Scandinavian 

interior products 

is the touch of authentic 

ancient handicraft culture 

of countries like Bolivia, 

South Africa, India and 

Cambodia. Each design is 

adjusted to the techniques 

of the artisans in the areas 

where these items are produced, 

and all products are 

handmade, making them 

truly unique. Outi works 

in collaboration with such 

renowned designers as Anu 

Penttinen, Susanna Vento, 

Maija Louekari, Saana ja 

Olli, Heath Nash, Haldane 

Martin, and Reetta Ahola, 

and carefully picks and finetunes 

each product design 

herself. The creation of 

a new collection is a long 

process. A product starts 

out from a Nordic-inspired 

design, goes through several 

changes and adjustments 

to fit the techniques of the 

craftsmen, and finishes as a 

beautiful and ecologically 

sustainable product, made 

with joy and love. 

Mum’s not only aims 

to improve the lives of 

people in distant locations, 

but also serves the Finnish 

community by organizing 

happenings and local charity 

events. Since 2011, in 

cooperation with other designers 

and NGOs, Mum’s 

has been organizing the 

Flowerdrops project - an 

art event, which promotes 

ecological sustainability and 

donates all the profits to 

charity. 

Mum’s was born in 2006 while Outi and her family went to 

Africa. These children are happy to go to school. And their 

parents are even happier to be able to provide them the possibility 

to go to school and learn things. Most of MUM’s 

handicrafters cannot read or write, because they did not 

have a chance to go to school as kids. 

YES! 

2006. 

The beginning - Africa. 

2 0 0 9 . 

Mum’s toys are designed in Scandinavia 

by best of professionals 

- kids! 

2 010 . 

Mum’s gym ball won Playful 

interior design competition 

Habitare Finland. 

2 017. 

Doing more good than ever! 

2 0 0 7. 

Designed in Finland handmade 

in Africa, from surplus material. 

2 010 . 

Flowerdrops charity project 

by Mum’s began. 

2 013 . 

Mrs. President Jenni 

Haukio wearing a brooch 

by Mum’s. 

31 32

U 

E 

A 

S 

0 

0 

R 

A 

A 

E 

M 

A 

M 


E 

D 

W 

I 

T 

H 

L 

O 

V 

E 

CARRIED IN BLOOD, 

MADE BY HEART 

STORIES OF MUM’S ARTISANS 

while a large one (170cm 

x 240cm) takes about a 

week. When sitting by 

the loom, they performed 

inherited skills from their 

forefathers. Now they are 

able to weave their own 

dreams. 

- It all happened when 

we were in need of some 

exposure. I was a bit lucky 

to be a part of Mum’s. 

Craftsmen from South 

Africa shared with us some 

real changes in their lives. 

Before cooperating with 

Mum’s, they spent most of 

the time at street markets 

waiting for buyers, having 

no idea what the future 

holds for them. Now 

they can work from home 

and get a decent income 

on a regular basis. These 

efficient craftsmen are able 

to create ten small-sized 

trophy heads or seven tailor-made 

hangers in only 

one day. Angus, the person 

who is in charge of the telephone 

BEAD products* is 

obviously passionate about 

his job since he dreamed 

for ‘more work’. Mum’s 

has introduced a modern 

SoHo working style to 

those craftsmen and workers. 

Now they also have 

more opportunities to get 

out of the ‘poverty trap’ 

in that society which they 

described as unequal. 

The interviewed 

craftsmen all expressed 

their love for Mum’s. 

They feel that their skills 

and hard work are greatly 

appreciated. They get fair 

salaries. The phrase ‘full 

transparency’ was used by 

the craftsmen to describe 

their business relationship 

with Mum’s. They are 

very proud to say that they 

get compliments, a lovely 

bonus, for their products. 

When asked what they 

want to say to Mum’s, they 

put it in a very Nordic way, 

simple and practical. 

- Long live Mum’s! 

*For more stories about 

telephone BEAD products, 

please check the article 

“Out of the trash bin”. 

OUT OF THE TRASH BIN 

RECYCLING LOCAL MATERIALS FOR GLOBAL GOOD 

By Viktoriya Kuzina 

& Marianna Haavisto 

What do telephone 

wires, plastic bottles, 

paper and cotton have in 

common? Any of them 

can be found in Africa. 

Any of them can also be 

used to bring amazing interior 

design items to life. 

From small jewelry to full 

size chairs and mirrors – 

Mum’s always relies on 

local recycled materials 

and factory leftovers as a 

primary source of working 

materials. 

Mum’s hires people 

to gather recyclable waste 

providing employment in 

localities all over the world 

with a fair payment to its 

workers. Every type of 

waste may be later used and 

turned into a piece of art: 

a chair with a hand-knotted 

seat made of recycled 

plastic, a lampshade made 

of bottles and canisters, 

cushions made of reclaimed 

cotton and many others. 

Mum’s tracks down the 

origin of the materials to 

ensure they were ethically 

produced and obtained. 

For example, instead of 

wool gathered by mulesing 

techniques Mum’s relies 

on painlessly sheared hy- 

po-allergenic alpaca wool 

from Bolivia, along with 

leather leftovers of shoes 

production from Africa, 

hand-dyed sari cuts from 

India, and Cambodian silk. 

By re-using locally 

gathered materials and factory 

leftovers at the workshops, 

Mum’s votes for 

better working conditions 

and a cleaner environment 

as well as for animal-friendly 

and cruelty-free production 

principles. Choosing 

Mum’s products does not 

only support the ethical 

design principles but also 

unites people around the 

world. 

“EVERY TYPE OF 

WASTE MAY BE LATER 

USED AND TURNED 

INTO A PIECE OF ART. 

IT’S JUST THINKING 

USED MATERIAL THE 

NEW WAY.” -THE BIRD 

R 

P 

L 

U 

S 

C 

Y 

C 

L 

E 

D 

U 

R 

A 

L 

F 

A 

I 

R 

N 

D 

M 

A 

D 

E 

W 

I 

T 

H 

L 

O 

V 

E 

% 

T 

S 

R 

N 

H 

1 

D 

This is Zanele making lampshades, 

texthangers and brooches and animal 

trophies for Mum’s. 

By Chi Zhang 

Mum’s products are 

100% handmade by skillful 

craftsmen in Asia, Africa 

and South America. There 

are young talents who are 

only in their 20s and there 

are also experienced craftsmen 

who have been in 

the business for almost 30 

years. To them, handicraft 

skill is embedded in their 

blood. 

Babulal, Dinesh, Ravi, 

Surender, Akbar ali, 

Rabban ali...these Indian 

craftsmen have been working 

with Mum’s for almost 

3 years now. They make 

carpets, floor cushions, 

bags and wall hangings. 

Through their clever 

hands, a small carpet 

(90cm x 200cm) can be 

made in three to four days 

Collecting recycled material 

in Africa. (Up) “Now they 

are able to weave their own 

dreams”. (Left) 

U 

R 

P 

L 

U 

S 

E 

C 

Y 

C 

L 

E 

D 

A 

N 

T 

U 

R 

A 

L 

U 

S 

R 

P 

L 

U 

S 

“I SPEAK ENGLISH AND TURKU: 

GOOD WITH GOODS! 

KAUHIA PALI HYVÄÄ TAVARAST!” 

-THE BIRD 

A 

N 

T 

U 

R 

A 

L 

Mum’s uses various types of ethical materials: local, first class wool in India and Bolivia, surplus and recycled 

materials in Cambodia and South Africa. We have made sure no mulesing technique is used within 

shearing as it is very painful for an animal. The raw material is processed into fine desing in the hands 

of local artisans. 

33 34

RICARDO CAVOLO 

for 

Mum’s 

by Ricardo Cavolo 

Mum’s fair scandinavian design collection 2017 for 

stockists 

Editor-in-chief: Outi Puro 

Editorial Board: Anna Akhmetova, Marianna Haavisto, Hanna Kaketti, Marina 

Karlova, Viktoriya Kuzina, Pauliina Sassali, Chi Zhang. 

Photography: Jukka Aro, Hanna Kaketti, Suvi Kesäläinen, Ulla Kokki, Kirsi-Maria 

Savola, Mum’s 

Illustration: Pauliina Sassali (excl. back page) 

Layout: Hanna Kaketti & Mum’s 

© Mum’s 

Mum’s 

Logomo byrå 

Köydenpunojankatu 14 

20100 Turku 

Finland 

tel. +358 50 4450 864 

info@mums.fi 

mums.fi

MUMs-news-stockists-september17-sprs(1)

Create successful ePaper yourself

Delete template?

Save as template?