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34 coaching<br />

RApport 50<br />

Mastering Your Craft<br />

Introduction…the call, the path<br />

To mark the 10th year and 50th issue of <strong>Rapport</strong> we introduce a new<br />

inspiring and enlightening series of articles from leading life coach,<br />

speaker and business coach Rasheed Ogunlaru to help you become a<br />

master of your craft. The series invites you to embrace, explore and utilise the<br />

often invisible, intangible, unseen and under-appreciated qualities that will<br />

help you master your craft and enjoy more flow and impact in your work. In<br />

this article Rasheed introduces the subjects which will be covered.<br />

The call, the path<br />

In life there are no certainties – no guarantees. As you start<br />

walking down the path of following your life’s work – while<br />

you may have vivid dreams – you have no idea of where it<br />

will actually lead. But after a while all the other paths vanish<br />

and you become one with that path which is uniquely yours.<br />

That moment, that realisation – right then – is when you<br />

know are on track!<br />

The journey of being a NLP practitioner, trainer or coach<br />

is a fascinating one. Ours is one of the fields that helps,<br />

heals, supports, teaches, empowers and enables. It is a gift.<br />

The invitation is for you to become one with your work and<br />

to do your life’s work. It is not merely a job, a practice, a<br />

business. It is much more.<br />

You may be starting out in your training or you may be<br />

years or decades in. Like the call of an athlete or a martial<br />

artist the series will whisper, beckon, nudge and urge you to<br />

master your craft, shine and serve.<br />

2 Awareness, attention and intention<br />

You can become good at what you do by<br />

putting in the time and effort but it’s not<br />

enough to become great at it. It’s also not<br />

enough to help you notice and navigate your<br />

way through the personal and professional<br />

challenges you will face. As you become more<br />

still, silent and centred you will become more<br />

alert and aware. It’s this quality that will help<br />

you tune into your customer’s needs, what’s<br />

going on for you personally and in your industry<br />

and wider society.<br />

Your practice/business will (need to) change<br />

slightly or radically as society does. Any of us who have been employed and<br />

faced restructure or redundancy knows that. There’s more to this though early<br />

on and as you progress the ‘great’ NLP practitioner, coach or trainer will become<br />

aware of and align with their intention. Intention blended with attention<br />

becomes powerful and you will be carrying out your work ‘on purpose’ and<br />

ironically a true master purpose is always to serve and elevate one and all.<br />

1<br />

1 Gifts, talents and potential<br />

As a coach I meet too many people<br />

who play shy of their gifts or who are<br />

unaware of them. You must spot your<br />

potential and passions and nurture them.<br />

So that’s where we’ll start, so you can<br />

acknowledge your gifts and follow your<br />

life’s work. As you read this, I invite you<br />

to begin that process. What are your<br />

gifts and talents? Which do you use,<br />

which do you overlook and which are<br />

under-used?<br />

2The invitation<br />

is for you to<br />

become one<br />

with your work

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