Halal Goes Global

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Chapter 5: THE HALAL FOOD VALUE CHAIN – THE FARM-TO-FORK CHALLENGE 35
Farm and livestock rearing 36
Standards and certification 37
Slaughter 37
Processing and manufacturing 37
Labelling 37
Marketing and branding 39
Logistics 39
Ingredients and additives 39
Wholesale and retail 40
Customer relations 40
Chapter 6: TRADE AND INVESTMENT SUPPORT INSTITUTIONS 43
Trade promotion 44
Integrated policymaking 46
Training and human resource development 46
National branding 46
Investment opportunities 48
Creating clusters and hubs 48
Chapter 7: ITC AND THE HALAL SECTOR 51
LINKING SMES TO GLOBAL SUPPLY CHAINS ...........................................................................................................52
STRENGTHENING TRADE AND INVESTMENT SUPPORT INSTITUTIONS ............................................................ 52
SUPPORTING REGIONAL ECONOMIC INTEGRATION ............................................................................................ 52
TRADE AND MARKET INTELLIGENCE ......................................................................................................................... 53
HALAL MARKET OPPORTUNITIES ............................................................................................................................... 53
HARMONIZING STANDARDS ....................................................................................................................................... 54
Developing industry ............................................................................................................................................... 54
EnDNOTES....................................................................................................................................... 55
ANNEX................................................................................................................................................56