Sample_India Hand Hygiene Market Outlook, 2021

sanitizer products in the country. Although, India is a country where in majority of the part,
people do not have a culture of precautionary care which restricts the widespread usage of this
product. The usage of hand sanitizers would be increased during a virulent disease scare and
adoption will occur among specific consumer groups. As a result, the overall category of hand
sanitizer product might be operating in the niche segment. Also, the premium pricing of this
product might restrict the mass adoption among consumers.
Figure-12: India Hand Sanitizer Market Size Forecast – By Value 2016F – 2021F (INR Crore)
60.0
50.0
40.0
30.0
20.0
10.0
0.0
2016F 2017F 2018F 2019F 2020F 2021F
Source: Bonafide Research
The market for hand sanitizer in India is expected to grow at a fast pace with growing consumer
awareness for anywhere & anytime protection against tedious bacteria and viruses. Nowadays
with rising awareness about health and hand hygiene promoted by manufacturing companies
and the social media would be the foremost growth drivers in this segment. Subsequent
epidemics like bird flu, chikungunya, chicken pox, dengue, etc have kept the demand alive and
growing. The government’s Swachh Bharat Abhiyan and various campaigns by major
companies to wash hands to get rid from the infectants is also making people turn to sanitizers
for keeping the hand germ-free. Railway stations, hospitals, shopping malls, schools and
colleges are where they are purchased extensively even though major sales outlets remain
chemists and grocery stores. Due to a nascent market with lot of untapped potential serves
India Hand Hygiene Market Outlook, 2021 Page 12