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3. <strong>India</strong> Liquid <strong>Hand</strong> Wash <strong>Market</strong> <strong>Outlook</strong><br />
3.1. <strong>Market</strong> Size By Value<br />
Traditionally, the bar soaps have been primarily used for washing hands by <strong>India</strong>n population as<br />
far as the liquid hand wash category is concerned. Though being a small category, the liquid<br />
hand wash market is fast expanding. Due to their affordability and accessibility they have a wide<br />
reach and hence many local FMCG companies such as RB <strong>India</strong>, GCPL, Dabur <strong>India</strong>, Colgate-<br />
Palmolive, Himalaya, etc have come up with their various variants of liquid hand wash products<br />
along with different delivery formats.<br />
Figure-5: <strong>India</strong> Liquid <strong>Hand</strong> Wash <strong>Market</strong> Size – By Value 2010 – 2015 (INR Crore)<br />
60.0<br />
50.0<br />
40.0<br />
30.0<br />
20.0<br />
10.0<br />
0.0<br />
2010 2011 2012 2013 2014 2015<br />
Source: Bonafide Research<br />
In <strong>India</strong>, the hand-washing agenda received massive publicity via the media when a global body<br />
known as the Public Private Partnership for <strong>Hand</strong> Washing with Soap (PPPHW) began in 2008<br />
to celebrate 15 October as the Global <strong>Hand</strong> Washing Day. Progressively, liquid hand wash<br />
products are attributed as its convenience of use which showcasing its importance in day to day<br />
hand washing activities. The trend of using hand wash products is changing and the liquid hand<br />
wash segment has found its followers in the form of health conscious crowd who view this as an<br />
ideal product for hand washing activities to maintain the hand hygiene. Moreover, the increasing<br />
number of skin and infectious disease caused from bacteria in <strong>India</strong> propelling the positive<br />
<strong>India</strong> <strong>Hand</strong> <strong>Hygiene</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2021</strong> Page 7
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