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introduced and developed the concept of liquid hand wash category in <strong>India</strong>. Dettol has played<br />
the role of market leader and innovator in this segment. The segment is historically dominated<br />
by Dettol and even it is the market leader at present in <strong>India</strong> liquid hand wash market. In 2005,<br />
Dettol was the first player to launch the pouch refill pack. After that, Dettol launched the small<br />
pump pack at lower a pick up price in the first quarter of 2007.<br />
Table-5: Product Portfolio of Reckitt Benckiser (<strong>India</strong>) Ltd. in <strong>Hand</strong> <strong>Hygiene</strong> <strong>Market</strong><br />
Brand<br />
Variants<br />
Liquid <strong>Hand</strong> Wash<br />
Dettol Original Liquid <strong>Hand</strong> Wash<br />
Dettol Skincare pH-balanced <strong>Hand</strong> Wash<br />
Dettol Sensitive pH-balanced <strong>Hand</strong> Wash<br />
Dettol<br />
Dettol Cool pH-balanced <strong>Hand</strong> Wash<br />
Dettol Re-energise pH-balanced <strong>Hand</strong> Wash<br />
Dettol Gold Liquid <strong>Hand</strong> Wash Classic Clean<br />
Dettol Gold Liquid <strong>Hand</strong> Wash Daily Clean<br />
Dettol Kitchen Anti Odour <strong>Hand</strong> Wash<br />
Instant <strong>Hand</strong> Sanitizer<br />
Dettol<br />
Dettol Instant <strong>Hand</strong> Sanitiser<br />
Source: Company Website<br />
The latest innovation of Dettol is it No Touch liquid hand dispenser which works on the principle<br />
of sensor technology, launched in 2011. Dettol No-Touch hand wash system is available in two<br />
unique fragrances; Original and Hydrating Cucumber Splash. The complete pack including the<br />
gadget, 250ml refill along with 4 AA batteries is available at an introductory price of Rs 548- and<br />
the 250 ml refills are available at Rs 149, which was Rs. 450 for entire pack including gadget<br />
and Rs. 99 for 250 ml refills at launch time. Dettol liquid hand wash has currently 8 variants<br />
namely, original, skincare, sensitive, cool, Re-energise, Gold classic clean, Gold daily clean,<br />
and Kitchen Anti Odour <strong>Hand</strong> Wash. These all variants are available in 225 ml pump pack, 185<br />
ml refill pack and 900 ml jar, except gold and kitchen hand wash variants come in 250 ml pump<br />
<strong>India</strong> <strong>Hand</strong> <strong>Hygiene</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2021</strong> Page 17
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