Kiehl's Brand Book

HOW TO USE
we like to stay fashionable so we’ve come up with
these guidelines for using the Kiehl’s logo. Most times the
logo should be used in a dark color (navy or black) on top of
a white background, but can also be used in white or cream
on a dark background when appropriate.
avoid a faux-pas we don’t have rules about white after
labor day, but there are a few things we’d like to avoid. Don’t
use the logo where it’s hard to make out, like a dark logo on
a dark background or light on light. Also, Kiehl’s red should
never be a background for the logo as it’s too loud and tends
to vibrate.
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we love new york the Kiehl’s
logo always looks good in white on
top of a historical photograph