Kiehl's Brand Book
Kiehl's Brand Book - Stephanie Embry, student work
Kiehl's Brand Book - Stephanie Embry, student work
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TIMELINE<br />
1851<br />
where it all started<br />
The precursor to the original<br />
Kiehl Pharmacy, “Brunswick<br />
Apotheke,” begins to serve<br />
patrons in the East Villiage<br />
neighborhood at the<br />
intersection of Third Avenue<br />
and Thirteenth Street, known<br />
as Pear Tree Corner<br />
1894<br />
the founding father<br />
Apprentice John Kiehl<br />
purchases the brunswick<br />
apotheke; renames<br />
establishment Keihl<br />
Pharmacy<br />
1921<br />
in new hands<br />
Irving Morse, apprentice to<br />
retiring John Kiel, buys the<br />
venerable pharmacy; Russian<br />
family member Prince Karl<br />
blends “Love Oil,” the original<br />
formula for Kiehl’s Musk Oil<br />
1961<br />
skincare is for guys too<br />
Aaron Morse takes over the<br />
family business from father<br />
Irving Morse and later<br />
introduces dedicated products<br />
for men<br />
1964<br />
made with love<br />
Andy Warhol’s favorite<br />
blue astringent is launched;<br />
Calendula petals are hand<br />
inserted into every bottle of<br />
Aclendula Herbal Extract<br />
Alcohol-Free Toner, still done<br />
today<br />
1970<br />
give us a try<br />
The Morse family starts to<br />
dole out generous samples to<br />
its customers<br />
1997<br />
a helping hand<br />
Hand Care for a Cure is<br />
introduced, the first Kiehl’s<br />
product dedicated to a key<br />
philanthropic cause.<br />
2005<br />
scientifically proven<br />
Kiehl’s introduces<br />
Dermatologist Solutions, a<br />
collection to address specific<br />
skin conditions.<br />
Logomark Typography Color In Use<br />
Our Heritage<br />
6 7
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