Kiehl's Brand Book
Kiehl's Brand Book - Stephanie Embry, student work
Kiehl's Brand Book - Stephanie Embry, student work
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PALETTE<br />
Kiehl’s Red should be used sparingly,<br />
primarily as an accent color. Small<br />
details, outlines, and stamps would be<br />
appropriate in red but the logo should<br />
very rarely be seen in this color.<br />
PMS: 276<br />
C=100 M=80 Y=0 K=60<br />
R=0 G=20 B=102<br />
HEX: #001466<br />
Color<br />
Kiehl’s Navy is the most common<br />
color used in our scheme. It should<br />
be used as a background color where<br />
appropriate, or used in large portions<br />
for shirts, posters, or other ephemera.<br />
The Kiehl’s logo should be most often<br />
shown in Navy, if appropriate.<br />
PMS: 1788<br />
C=0 M=85 Y=75 K=0<br />
R=240 G=78 B=69<br />
HEX: #ff2640<br />
PMS: 7527<br />
C=0 M=0 Y=5 K=2<br />
R=250 G=250 B=237<br />
HEX: #fafaed<br />
Kiehl’s Cream is most commonly used<br />
as the color of the logo when on top<br />
of Kiehl’s navy. It can also be used as a<br />
background where Kiehl’s Navy is too<br />
heavy or dark.<br />
20
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