M MAG - JUN 2016

Heralding Hawker Fare
The association between Tiger beer and street food is an easy one to make,
and just last month, the local beer company launched a campaign to bring
more awareness to our dying hawker culture. As it turns out, authentic local
fare is gradually being nudged aside for food courts and air-conditioned
comfort, and it’s no surprise that old school hawker uncles are having
difficulties finding apprentices who will take over. So take to the streets
people, and show your love with #uncagestreetfood on your social feeds.
Private Address
Die-hard fans of Johnnie Walker
rejoice, there’s finally a collection
of the rarest blends and limited
edition bottlings available all
under one roof. Apart from
housing a sought after whisky
collection, The Johnnie Walker
House Singapore will also have
Scotch whisky experts on hand for
connoisseurs who want to expand
their collection, or advice on how to
further curate their existing library
of liquors. Those lucky enough to
experience this invite-only space
will also have access to exclusive
services such as the John Walker
& Sons bespoke Signature Blend,
which allows clients to customise
their own whisky from $260,000
onwards. johnniewalkerhouse.com
Gone to the Dogs
It may have been the cutest PR stunt ever for French
beer company Kronenbourg. Unveiled in tandem with
their new ad starring football legend Eric Cantona and
a pair of German Shepherds, pop-up Bar D’Alsace-tian
(geddit?) in London was staffed with a team of German
Shepherds on 6 May for two hours. How was the beer
served, you ask? The pooches were roaming the floor
with kegs strapped around their necks. Someone should
bring that barking great concept here.
Interior of Johnnie
Walker House Singapore
77 JUN 2016