THE BEHAVIORAL ECONOMICS GUIDE 2016

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Kremer, M., Miguel, E., Mullainathan, S., Null, C., & Peterson Zwane A. (2011). Social Engineering: Evidence from a Suite of Take-up Experiments in Kenya. Unpublished Working Paper. Nettle, D., Nott, K., & Bateson, M. (2012). Cycle thieves, we are watching you: Impact of a simple signage intervention against bicycle theft. PLoS ONE, 7(12), e51738. doi:10.1371/ journal.pone.0051738. NPR (2016, 17 May). This is your brain on Uber. Retrieved from http://www.npr.org/2016/05/17/478266839/this-is-your-brain-on-uber. Soman, D. (2015). The last mile (1st Ed.). Rotman: University of Toronto Press. Stathi, A. (2014, 2016). Interviews with Dr Afroditi Stathi. University of Bath Department for Health, University of Bath. Retrieved from http://www.bath.ac.uk/health/research/projects/ace/. The White House (2015) Executive order: Using behavioral science insights to better serve the American people. Retrieved from https://www.whitehouse.gov/the-press-office/2015/09/15/executiveorder-using-behavioral-science-insights-better-serve-american. Behavioral Economics Guide 2016 36
Case Study: Nudging and Steering Swimming in England, 2015 Rachel Abbott, The Behavioural Architects (rachel@thebearchitects.com) This project involved blending Behavioural Economics (BE) with in-context qualitative research to develop actionable insights for guiding the Amateur Swimming Association’s (ASA’s) strategy to grow swimming participation in England. The resulting BE-inspired strategic framework has subsequently been rolled out across the wider swimming industry to guide behavioural change measures. The Challenge Swimming is England’s top sport for participation, but numbers of swimmers have seen a steep decline in recent years. The ASA commissioned The Behavioural Architects (TBA) to identify actions for reversing this downward trend, with two clear behaviour change objectives: 1. To nudge and steer participation among those who don’t currently swim 2. To strengthen swimming habits of existing swimmers, to reduce drop out The Approach TBA used a multi-staged research methodology informed by behavioural science: 1. Developing behavioural hypotheses - looking at the client’s existing knowledge through a ‘BElens’ to develop an initial set of triggers and barriers to swimming, underpinned by BE concepts and habit theories – notably the habit loop model (Figure 1) (Hollingworth & Barker, 2014). Behavioral Economics Guide 2016 37
Page 1 and 2: ISSN 2398-2020 THE BEHAVIORAL ECONO
Page 3 and 4: With Contributions By: With Further
Page 5 and 6: Acknowledgements The editor would l
Page 7 and 8: Figure 1: Less is more. The simple
Page 9 and 10: the same time, she shows little var
Page 11 and 12: 2. Take Uncertainty Seriously I am
Page 13 and 14: PART 1 - EDITORIAL Behavioral Econo
Page 15 and 16: Figure 1: European map of preferenc
Page 17 and 18: experiments, staff at a large compa
Page 19 and 20: Pathway Definition How pathway may
Page 21 and 22: Inside the Nudge Unit. According to
Page 23 and 24: Table 2: Scientists’ cognitive bi
Page 25 and 26: Figure 2: A fast-and-frugal tree fo
Page 27 and 28: EEG can help predict movie box offi
Page 29 and 30: the FCA’s framework (see Table 3)
Page 31 and 32: Bhattacharjee, D., Gilson, K., & Ye
Page 33 and 34: Mullainathan, S., & Shafir, E. (201
Page 35 and 36: Q&A with Richard Thaler * Richard T
Page 37 and 38: Q&A with Varun Gauri * Varun Gauri
Page 39 and 40: Chapter 10 of the World Development
Page 41 and 42: PART 2 - APPLICATIONS Behavioral Sc
Page 43 and 44: We have also seen organisations app
Page 45 and 46: esearch in some of these homes and
Page 47: esearch lacks sufficient - or indee
Page 51 and 52: Figure 2: The Three Frontiers Frame
Page 53 and 54: Case Study: Optimising Customer Com
Page 55 and 56: 4. A PREMIER FORUM for approving al
Page 57 and 58: scientific value in predicting shar
Page 59 and 60: Question Phenomenology Hermeneutics
Page 61 and 62: individual respondent-level utility
Page 63 and 64: Case Study: Turning a 16 Billion Do
Page 65 and 66: Figure 2: Behavioral Economics Mode
Page 67 and 68: Risk Science or Realpolitik: What
Page 69 and 70: It comes as no surprise, then, that
Page 71 and 72: ‘Behaviour-Based’ Regulation or
Page 73 and 74: Global taxonomy analysis reveals, f
Page 75 and 76: winning bonus of pointing directly
Page 77 and 78: References Ariely, D. (2009). Predi
Page 79 and 80: The Devil You Know: The Consumer Ps
Page 81 and 82: Figure 2: Industry honesty Trusted
Page 83 and 84: Figure 4: Trust in airlines But the
Page 85 and 86: Figure 6: Employee altruism Figure
Page 87 and 88: The Behavioral Change Matrix: A Too
Page 89 and 90: Burdens and Fairness Perceptions: P
Page 91 and 92: Quadrant 1: Shift attention when bo
Page 93 and 94: Alain Kamm is Manager at FehrAdvice
Page 95 and 96: change approach is embraced you lea
Page 97 and 98: eminiscence bump, Sapir-Whorf hypot
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Sounds simple? Here’s why it can
Page 101 and 102:
To give a tangible example, when I
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the clash between short-term and lo
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A small difference in accessibility
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frequently, to encourage sampling o
Page 109 and 110:
A field experiment at Google helped
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Kahn, B. E., & Wansink, B. (2004).
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PART 3 - RESOURCES Selected Behavio
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altogether, such as not buying a pr
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Delusion of competence (Dunning-Kru
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Endowment effect This bias occurs w
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Herd behavior This effect is eviden
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Less-is-better effect When objects
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Questions about the theoretical and
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Possibility effect See Certainty/po
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GAINS LOSSES HIGH PROBABILITY (Cert
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According to regulatory fit theory,
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impulsiveness whereby the focus bec
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with respect to a criterion (Gigere
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more that they already own. Researc
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Chartrand, T. L., & Bargh, J. A. (1
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Kahneman, D., & Tversky, A. (1972).
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Simon, H. A. (1956). Rational choic
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Study MSc Behavioral Economics in L
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Term 3: Research Dissertation If y
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Executive MSc Behavioural Science E
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MSc in Behavioural 26 November 2015
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Why Warwick? You will be taught by
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(see also Behavioral Decision Makin
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(see also Centre for Decision Resea
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University of Toronto MBAs and PhDs
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Early-Career Behavioral Economist C
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Nudgestock 10 June, 2016 (Folkeston
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Behavioral Economics Reading & Disc
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Journal of Behavioral and Experimen
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Psychology Journals Health Psycholo
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theoretical, methodological, and re
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marketplace and (2) methodological
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influences on investment market flu
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evidence based quality assessment,
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Other Resources For the most recent
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Author Profiles Alain Samson (Edito
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Berkeley Research Group, LLC Berkel
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